How to create video from images for Ads on Facebook using Canva?
Did you know you can use Canva to create videos too?
I don’t know how long they’ve had that ability but I decided to give it a try to implement a video to grow my audience.
One of my mentors, Marc Lalonde, told me this secret about using a well known icon to get people to know you.
So, I can’t take the credit for the idea, although I don’t think he used Canva to create his videos.
What is Canva?
In case you haven’t heard of Canva (have you been living under a rock lol?), here’s a small intro.
If you go to their?about page at https://canva.jsgagnon.com/, you will see they say this about it:
Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
My own definition would be an online tool that lets you create great images for social media posts and other mediums.
How to create videos in Canva?
One thing about Canva is how simple it is to create something once you understand the basics.
So, when you go to your account, you can just click on the Video icon and then choose one of the options.
The other option is to click on the Templates pull down and select Video there too.
And once you click the Videos, you get to choose the type of video you want.
That’s all I’m going to say about using the Canva video templates because what we’re going to do is create a video from an image template.
How to create video from images?
Now that I told you where to start when using the video template and since we’re not going to create a video that way, let’s go to creating an image.
领英推荐
Since we want to create a video from images, we want to go through the process of creating an image.
Go to Templates and choose either Facebook or Instagram post.
I chose?Instagram Posts?and then picked?Create a blank Instagram Post?box.
Which will open up the new design view for your new image post.
You can enter a title for it and choose any of the images there but in our case, we’ll want to upload images, so click on the uploads icon in the very left of the screen.
From there, you want to click the?Upload media?button and upload any pictures you want to use in your video.
What are we trying to do here?
Ok, let’s backup a second and talk about the actual goal we are trying to achieve with this video from images.
The idea is to create a video with images that your ideal avatar can recognize and really likes to see so they will want to watch the video.
In the mix of images, you will also include yourself so they associate you with everything else in the video.
You’ll want to have 5-10 images in that video with you being the last one and you’ll want multiple versions of the video, each starting with a different image.
With the goal to use each version of the video in an add targeted to the fans of that first image.
In my case, I am doing a video with top leaders in market (entrepreneurs interested in online marketing) and will target each video to the fans of each leader.
Add image to the post page
Start by clicking the image to add if to your canvas.
Then resize it to fill the canvas. First by dragging the...