How to Create a Valentine’s Giveaway on Social Media

In February a very special date is upon us, a day that all brands should use to promote their products and incentivize sales: Valentine’s Day. Organize a Valentine’s Giveaway on your social media channels, your web or blog and disseminate it through all the channels you have in reach, online and offline. You will see more engagement from your community and increased brand awareness which affect sales positively. Do you need ideas? Here we give you some real examples to help you.

Use a Valentine’s giveaway on your social media channels to light up the spark before Valentine’s Day. The day is the perfect occasion to engage with your online following and energize your pages by offering them the chance to win. Make sure to raffle prizes that fit the occasion; Something to pamper themselves and their loved ones, something to share, something nice and sweet.

Facebook is the king of social media for sweepstakes and promotions as is has a huge audience and allows thorough segmentation for promoting posts. But maybe you see more engagement with your brand on other social media. For example, for Valentine’s Day you should organize a sweepstakes on the social media platform that offers you most potential customers. Each social media platform has its own rules about promotions, but you can create a Valentine’s Day giveaway on all of them. Do you want examples? Here you have them! 

1. Valentine’s giveaway on your Facebook page

It’s one of the fastest and easiest ways to create and launch a promotion. You need to create a post on your Facebook page and ask users to participate by commenting the post or giving it a Like. The image, video or GIF you use in the post is very important because it’s what draws the attention and allows you to display the product or service that you are going to give away as the prize among the participants. Keep these tips in mind when preparing the post for your Facebook Valentine’s sweepstakes.

Do you like this type of sweepstakes? You can use the pre-configured comments-based Valentine’s Facebook Giveaway that we have prepared for you and get ready to publish it in just 5 minutes!

2. Valentine’s giveaway on Instagram

Just like on Facebook, there are different ways of running an Instagram Valentine’s Giveaway but we’ll go with the one that’s easiest to organize and to participate in. You need to publish a photo or a video on your profile and write the instructions for participation. It’s obligatory to comment the post to enter the giveaway but apart from that you can also ask that the users follow your brand and mention one or more friends. If you want to obtain the contestants’ email addresses you can add an extra step for registration but keep in mind, the easier the better to not loose contestants along the way. Raffle one of the top prizes for Valentine’s Giveaways, for example chocolate, dinners, experiences or entry tickets to events, and you will obtain more engagement from your following.

Is it the first time you are running an Instagram giveaway? Learn step by step how to create a sweepstakes post for this particular social media platform.

Valentine’s giveaway on Twitter

Are you using your Twitter profile to communicate with your customers and target audience? Then you can take advantage of this romantic date to disseminate your star product and give it away as a prize in your Valentine’s giveaway. Even though your product might not be the ideal gift for couples in love, the date itself is a good one to disseminate your brand and it’s core values.

Which can you ask the users to participate in a Twitter sweepstakes? The most simple is to ask them to retweet your tweet and follow the contest organizer’s account. Here you can learn some good practices to write the giveaway tweet. 

Valentine’s giveaway on YouTube

More and more people tune into YouTube each day to watch videos. Even though there are still few brands that generate express content for this social media platform, it’s a trend that will bloom eventually because the new generations watch a lot of videos on YouTube and the engagement with the older generations is also increasing. Do you have an active YouTube channel? Do you have a content strategy for this social platform for this year? If that’s the case, comments-based sweepstakes on YouTube can’t be missing.

Multi platform Valentine’s giveaway

Are you active on different social media platforms and do you want to run a single Valentine’s giveawayon all of them? If you can’t or won’t decide on one of the your social media channels, you can organize a sweepstakes with entry form like this one:

You will have the unique URL that you can disseminate on all social networks, and also via email, messaging services and you can display it on posters and for events. It’s compatible with all types of devices and has an ideal design that adapts to all screens. All participants are registered in the same database and you can run a random draw among all of them, or from segments, to select the prize winners.

Are you interested in this type of sweepstakes? You can try this Valentine’s sweepstakes with entry form DEMO and if you like it, you can download the template to your Easypromos control panel. That way you will have it all ready in a few minutes: change the prize image, decide which fields you want in the entry form and then you’re ready to launch the promotion! 

And how do I carry out the sweepstakes?

Once the participation period is over, you should log-in to your Easypromos control panel, enter the configuration of your giveaway, apply exclusions if necessary and insert how many winners and alternate winners you wish to draw. The tool will select the winners randomly among all the participants and display them on a winners page that has its own URL so that you can disseminate it online. Furthermore, a certificate of validity will be generated to give the sweepstakes transparency and trustworthiness. This tool is available in all the Easypromos sweepstakes, no matter the social network the participation takes place. 

Do you need more ideas for promotion? Visit our Box of Ideas for Valentine’s Day and you will find more promotion mechanics, examples and ideas.