How to Create User-Generated Content That Engages Your Audience

Shopping online has become a part of many people's daily lives, but consumers are increasingly wary of making purchases for fear that they may fall victim to money-hungry scammers or fraudulent business practices.

User-Generated Content, or UGC, is one of the best ways to build trust while drawing customers in.

But What is UGC?

User-generated content consists of text, photographs, videos, and other forms created by customers that feature a particular brand or business.

Businesses can tap into their customer base and use it as an extension of the marketing team by incorporating user-generated content. The great thing about it is that it's authentic, which means that people are more likely to share it, be influenced by it, and actually take action based on what they've seen.

UGC is an effective way to get your brand in front of your customers and prospects. But how do you create the best content that’ll work for your business?

Here are some tips to help you get started:

1. Hook, Line & Sinker!

First impressions last.?

When you're creating a video, podcast or blog post, the first step is to create an attention-getting hook. This should include imagery and messaging that will stick with your reader for as long as possible within the first 3 seconds—making it difficult for them to look away.

The hook can be anything: an unexpected sound, an intriguing question, a provocative statement. It doesn't have to be anything fancy; it just needs to be different enough from what they're expecting so that they want to stay tuned and see what happens next.

But remember...Stay away from clickbait!

Your hook should make it clear and easy to understand why someone would want to click on your link.

2. It’s All About the Aesthetics.

When relying on user-generated content, aesthetics are important.

The lighting, backgrounds, colors, and font styles should all match your brand's aesthetic. Viewers are more likely to trust what they see if it looks like something the brand would produce.

For example, if the brand is known for being colorful and fun, it makes sense to use a lot of bright colors in your UGC. If the brand has a serious tone, it may be best to keep things a little more muted.

3. Make it Engaging!

It’s the best way to get customers say “I do!”

Today’s attention spans are shorter than ever. Even if you have an appealing hook, people will quickly lose interest in your content unless it keeps them engaged—some ways to do that include:

1. Transitions - Those trendy flips from one clip to another are all the rage! And not only look good, but help tell your story. Practice makes perfect—the more you create, the better your editing skills will get!?
2. Eliminate Background Noise -
3. You want your viewers to be engaged with what you have to say, not distracted by extraneous noises. If the sound of a running air conditioner or washing machine is distracting them from hearing you properly, try using headphones or giving voiceovers instead of live-capturing your videos.
4. Get Camera Ready - We’re visual people, and the fact is viewers are more likely to stay tuned to what you have to say if they like how you look. Take some time to prep before you get in front of the camera.
5. Shoot in the Best Quality - With the presence of smartphones, a high-tech camera isn’t essential to creating high-quality content. Many smartphones have the capacity to shoot and upload in 4K.
6. Grab Your Props - If possible, use props that’ll enhance the message you’re trying to relay.?

The benefits of creating UGC are obvious: it's free, it's engaging, and it can help your brand stand out from the crowd. But, creating UGC can be daunting.?

But we've done the hard work for you. All you need to do is follow our simple step-by-step instructions and create great UGC content.

Here’s the Ultimate UGC Script Outline

1. The Hook

Start with a strong hook. The best hooks create a clear picture in your mind. They don't give too much information away; they just have to make you say "I want to know more!"A good hook should be simple, memorable, and honest—don't try to trick people into clicking.

1. Agitator

Explain a problem that your audience would relate to in order for them to feel more connected with you.

3. Introduction

Introduce the product as the solution to that problem.

4. How-To

Provide an explanation or detailed instructions on how to use the product. This also boosts the credibility of the product.

5. Benefits

Highlight the product benefits, and provide testimonials from users who were happy with their purchase.

6. CTA

Close with a strong and catchy call-to-action.?

Ready to Get Started?

While user-generated content (UGC) is powerful for brands, it can be challenging to create and optimize.

However, if you're willing to invest some time and creativity into planning, creating, and promoting this type of content—it may prove to be one of the best marketing tactics that you've ever used. Creating a community of active users is critical in achieving business goals. Quality user-generated content can do wonders for a business in terms of its exposure and engagement potential.?

When used correctly, UGC can be a valuable tool for promoting your brand. It helps users feel like they're contributing to the company's content even though it is not generated in-house—this feeling of ownership has been shown to have many positive effects on consumer behavior and perception of brands!

And that’s right! You don’t need to do all the heavy lifting yourself. All you have to do is set up a free strategy call with our team to take your content to the next level.?

?You’re ready, aren't you?

CTA: CONTACT US TODAY!