How to create user-friendly content

How to create user-friendly content

Creating user-friendly content can make the difference between your site being a success or not. A lot of people think that it’s really easy to write content for the web, but they’re wrong. It takes a lot of work and a lot of skill to create engaging, quality content that is easy to read and is useful to your audience.

Use a clear structure and format your content for easy scanning.

Use a clear structure and format your content for easy scanning.

• Use bullet points, headings, and numbered lists to break up large blocks of text.
• Make sure that your table of contents is easily accessible on the page (you can hyperlink it at the top of the page). A table of contents can be a great way to indicate which section or topic you're currently reading about.
• Create an index for every article by creating links between different parts of your site. This will help users find what they're looking for quickly and easily!

Write a catchy headline that explains what the content is about.

You’re going to have to write a headline for your piece of content. This is probably one of the most important parts of writing your blog post, because it’s what readers see first and use as a guiding light for deciding whether or not to read the rest of the article.

The headline should be short, concise and specific. It should tell readers exactly what they'll learn from reading the article (without being too vague). The best headlines are engaging and interesting—they make people want to read more! You can even try using humor if you think it fits into your brand voice.

If possible, try using a unique headline that isn't exactly like any other headline out there. Make sure that this unique trait stands out in both writing style and word choice as well; don't just rely on length alone!

Avoid "tech jargon" or language that your reader may not understand.

You can do this by avoiding "tech jargon" or language that your reader may not understand. This includes:

• Avoiding technical jargon—words and phrases used in the field of technology that your readers may not be familiar with.
• Avoiding acronyms—the use of abbreviations for words, such as JPEG and HTML. Some acronyms are so commonly used they don't require additional explanation (such as WiFi), while others should be spelled out on first use or defined within the content (for example, GIF).
• Avoid industry-specific terms—terms used by an industry that aren’t understood by the average person who isn’t part of the same field. If you work at a hospital, you might use “ER department” instead of “emergency room." But if you were writing a blog post about how to prevent a cold from spreading during flu season, no one would know what ER means! You could use plain language alternatives like emergency room or emergency department instead.

Provide the information your readers need.

Provide the information your readers need.

Providing clear structure and a call to action is key to creating user friendly content. A good way of doing this is by using a clear headline, subheadings and bullet points. You can structure your content in other ways as well, such as using numbered lists or sections on an outline. The important thing is that you’re providing the information needed for your reader to take an action (this could be anything from buying something online to inviting someone over for dinner).

Create a compelling call-to-action.

A call to action is a phrase or sentence that prompts a reader to take some sort of action. It's not enough to just tell your readers what they need to do; you have to motivate them and make sure they know how easy it will be for them.

Here are some examples of effective calls-to-action:

• Click here now!
• Download our eBook now!
• Let's talk more about this tomorrow at the conference.

Here are some example calls-to-action that aren't as effective:

• Please read this quickly before we run out of time today! (doesn't instill urgency)
• You might think I'm crazy, but let me explain why this is important...(too long and boring)

Creating user friendly content can make it more successful.

One of the best ways to make your content more successful is by making it user friendly. Creating user friendly content helps readers find what they are looking for, understand what they are reading, and find the information they need. It also helps readers understand the information that they need and want.

Conclusion

If you’ve read this article, skimmed it, or even just glanced at the section headings—you’re probably a lot more aware of how to create user friendly content. By now, you should be able to identify what makes content useful, engaging and easy to read. When writing your own content, take into consideration how it would appear on a page with other information vying for the reader's attention (such as this blog post).

Consider ways in which your readers could easily find the information they need without having to search through too much text. As your audience grows and adapts their preferences over time (we are always changing), so should you!

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