How To Create Upwork Profile That Attracts Customers and Get FREELANCING Job FAST
Dr. Menka Yuvraj - JIRA PMP Certified
Senior Digital Marketing Manager ?? IT/Tech/SaaS Software Marketing & Business Growth | WordPress Web Designing with SEO exp | HubSpot CRM | JIRA Agile Method PMP Certified
If wanted to make money fast, then, believe me, the Upwork platform is a very good option to start working and earning money online. BUT…. How To Create Upwork Profile That Attracts Customers????
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When I was working on Upwork, I found that there are tons of many factors when it comes to Create Upwork Profile and optimizing your Upwork profile to get clients on this platform.
Have you ever surprised how to make an outstanding Upwork profile that attracts clients on Upwork and will hire you eventually?
So, Let’s get started!!!
In this blog post, I am gonna share a few important Upwork tips on how to create highly profitable Upwork profile–
How To Create Upwork Profile That Attracts Customers
It’s very obvious…Creating an Upwork account is super easy!!! But creating your profile interesting to your prospective clients is altogether a different story.
While creating a profile you must have noticed that your the Upwork profile has various “sections”.
You can take advantage of it by completing it carefully and in a meaning full way. That will help you to get the high paying most desired customers.
Before going into depth, I wanted to clarify that there is a critical fundamental element to work upon Upwork and that is “English” language.
If you are not good at English or you can’t speak English properly then you may feel shy to communicate with clients.
I suggest to along with working on Upwork… work on your English learning skills as well.
Your English Speaking allows you to talk & communicate with your clients and correctly interpret the job requirements.
Upwork Profile Sections
As I said, an Upwork profile is made up of different sections, but which ones should grab your attention?
#1 Your Specialization (Expertise)
In this section, you need to add what type of services you offer.
Like say I offer Digital Marketing, Shopify Store Building and Dropshipping Services..
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In this Upwork Profile, section, it’s so to be very clear, precise, and concise. Upwork’s search engine completely relies on the keywords you are going to add here.
Here, you will also get an opportunity to show different expertise skills that you can offer to clients to manage projects.
#2 Your Photo
Your appearances matter a lot when it comes to getting hired for any project online.
The kind of photos where you are visible in the middle of am event or party or maybe with your family that is highly trendy on Facebook or Instagram…..
But on Upwork, a platform where you are on getting a job, your photo must be more professional.
Before uploading your image on upwork, you must understand that clients who are seeking your services on Upwork are intended to hire you!!
If you are a freelancer and you are using a personal brand logo, instead of your photo, it’s just you are wasting an opportunity to let your employer see a real person behind the name.
At the same time, it is highly recommended that use a high-quality image so that your face can be seen clearly. Click your photo in good lighting space, and where you have friendly facial expressions.
#3 Overview
In my opinion, this is the most crucial Upwork Profile Section, and the (I guess) least used.
This is the space in your Upwork Profile where you’ll get an opportunity to describe in detail your experience, service experise, and what exactly you do.
Most freelancers technically dedicated more towards in describing their skills (which are already listed above).
AND they missed conveying how they actually can solve the issues and problems of their clients. It’s really hard? Yes, quite.
To manage this….. I keep on modifying that Upwork section constantly, just be more updated!!!
If you couldn’t write an excellent copy in this section…. I highly recommend you hire a specialized someone to help you in this section.
#4 Portfolio
I prefer to organize my Upwork portfolio section, the format that Upwork offers us to allow creating images that stand out.
Better to invest some time to take care of it. But it seems sometimes mischievous!!! As we are not able to show my work in all its glory..
Almost all the clients will look at your work portfolio section first before anything else to hire you.
Just to remind you… and keep in mind that you can NOT add any external links pages in your Upwork profile, so this is the only way you have to show visual pieces.
#5 Other Key Upwork Sections
What about Upwork tests, Hourly rate, and previous Work experience?
Well, if you visit my Upwork Profile you will see that I have given 7-10 Upwork tests. It’s just according to the services I’m gonna offer on Upwork!!!
And the hourly rate? Upwork forces you to show your hourly rate. However, in reality, most of the clients don’t pay much attention to it.
In any case, it is the best opportunity for me, to send a clear message of how much my minimum hourly price is.
And thus it helps me to avoid negotiations with my clients… where they ask me to work for much lower prices.
#6 Job Success and Work History
Here, you will find the right data about your work performance on the Upwork platform.
This data is VERY important.. It is proof that you are an expert and a professional who really gets the job done.
Many clients will not hire you, if they see that your Job Success rate is quite low. OR you have very low rating…. or you do not have done any work through Upwork.
But don’t get demotivated!!!! Upwork always has a ‘grace period’ for those who have just started.
You will be visible under the “Rising Star” category!! It is the right time for new startups to send more proposals than ever since the same upwork algorithm favors you.
Beyond that, the ONLY way to keep your performance score high is just by delivering good work to your clients on a regular basis.
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Do not let them disappoint!!
Now, What’s your Upwork profile? Are you giving the necessary attention to it? What do you think you could improve?
Please Share it in the comments!!!
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