How to Create a Trending Content on Social Media?
Dr. Hind M. B. Elsammani
Certified Expert Trainer, Talent Development Specialist, Career Advisor, ATS Optimization Professional CV Writer, & Excellence in Job Interviews Course, CIPD Certified [LEVEL 5]
Creating trending content on social media involves a blend of creativity, strategy, and the use of various tools and resources. Here is a step-by-step guide, supported by examples, free non-copyright photos and videos, AI tools, websites, blogs, and case studies:
1. Understand Your Audience
Example:
- Case Study: Glossier leverages its understanding of beauty enthusiasts who value authentic product recommendations, leading to highly engaging content.
2. Keep Up with Trends
Example:
- Tool: Google Trends - Use this to see what topics are currently trending.
3. Create High-Quality Content
Free Resources:
- Photos: [Unsplash](https://unsplash.com ), [Pexels](https://www.pexels.com ), [Pixabay](https://pixabay.com )
- Videos: [Pexels Videos](https://www.pexels.com/videos ), [Videvo](https://www.videvo.net ), [Pixabay Videos](https://pixabay.com/videos )
Example:
- Case Study: National Geographic attracts attention with stunning visuals and high-quality photography.
4. Use Emotions in Your Content
Example:
- Case Study: Dove’s "Real Beauty" Campaign evoked strong emotional responses, leading to widespread sharing and engagement.
5. Tell a Story
Example:
- Case Study: Airbnb increased engagement significantly by sharing guest experiences through compelling storytelling.
6. Use Hashtags Effectively
Example:
- Tool: Hashtagify - Find trending and relevant hashtags to increase visibility.
7. Collaborate with Influencers
Example:
- Case Study: Daniel Wellington saw rapid growth by collaborating with Instagram influencers to reach a larger audience.
8. Encourage Participation
Example:
- Case Study: Starbucks White Cup Contest encouraged customers to draw on their cups and share on social media, resulting in high engagement.
9. Leverage User-Generated Content
Example:
- Case Study: GoPro frequently shares user-generated videos showcasing their products, building a strong community.
10. Optimize Posting Times
Example:
- Tool: Hootsuite - Schedule your posts at optimal times based on audience activity for maximum engagement.
AI and Automation Tools
领英推荐
AI Tools:
- ChatGPT: Generate catchy captions, content ideas, or even full blog posts.
- Canva: Create visually appealing graphics and videos with easy-to-use templates.
- Lumen5: Turn articles or blog posts into engaging videos.
Websites and Blogs
Blog Platforms:
- Medium: Publish long-form content to drive traffic and engagement.
- WordPress: Create and manage a blog to share detailed stories and updates.
Case Studies of Viral Content
1. ALS Ice Bucket Challenge (2014)
- Strategy: A simple, engaging challenge encouraging participation and donations.
- Result: Over $115 million raised, with widespread participation from celebrities and the public.
2. Old Spice "The Man Your Man Could Smell Like" (2010)
- Strategy: Humorous, high-quality videos engaging directly with the audience.
- Result: Sales increased by 125%, millions of video views.
3. Wendy's Twitter Responses
- Strategy: Humorous and engaging responses to customer tweets.
- Result: Increased brand visibility and engagement.
Putting It All Together
1. Research and Plan: Understand your audience and current trends.
2. Create and Curate: Use free resources to create high-quality photos and videos.
3. Engage and Interact: Use AI tools to create engaging content and interact with your audience.
4. Monitor and Adjust: Use analytics tools to track performance and adjust your strategy accordingly.
By using these strategies, examples, and resources, you can create content that resonates with your audience and has the potential to go viral.
Dr. Hind Elsammani
Certified Expert Trainer, Talent Development Specialist, Career Advisor, ATS Optimization Professional CV Writer, & Excellence in Job Interviews Course, CIPD Certified [LEVEL 5]
4 个月Do you agree?
Certified Expert Trainer, Talent Development Specialist, Career Advisor, ATS Optimization Professional CV Writer, & Excellence in Job Interviews Course, CIPD Certified [LEVEL 5]
4 个月What do you think?