How to create Taglines and tell Your Story

You have many competitors in today’s highly competitive business world. So you must be different. And be seen to be different.

For you to be seen to be different and to have the answers to what your valuable prospects are seeking, you need...

** Some short powerful words and phrases that describe your uniqueness **

There are many different names for such words and phrases the few words that powerfully describe your business…

** Taglines, Positioning Statements, Elevator Pitch, Your Story **

The next post defines each of these - but what do they all have in common…

They all say it must be short, persuasive, and focus on the payoff of what you offer

Why is a good Tagline or Slogan essential...

• Your prospects will get to understanding your value proposition faster and more effectively
• The line and its variations will underpin your other content; allowing other messages to flow from it
• Your team will sings from the same ‘hymn sheet’.  and communicate C consistent messages are delivered to the market by all your team
• First impressions are King and hard to reverse, so don’t confuse your market

** How do you persuade your colleagues to improve your tagline? **

?Here are some questions that will help you persuade them…

• Does the tagline it clearly explain your business and what you do?
• Does it Can you answer “What do you do?” in 8 words or less?
• Does it explain the payoff, the outcomes, that you deliver to your clients/ prospects? Or is it too much about you and your skills?

Our next Blog explores the above 4 key terms - which business owners often think are the same.

To Find out How to create the perfect Tagline for your business, book your complimentary 10 minute Marketing Effectiveness review on Calendly below...