How to create a successful WhatsApp Campaign for your online business?

In today’s digital era, every person is using social media platforms. They help with instant communication and replies. So, instant social media apps like WhatsApp are playing a lion’s role. Nowadays, as we know, WhatsApp business has come up for commercial, business purposes. ?

The WhatsApp business version is more exciting. and business driven over the normal personal WhatsApp version. The business version has many features like product catalogs, messages, greeting’ s. It also includes Newsletter formats and message templates etc.??These features are helpful for businesses to use WhatsApp for the marketing objective. This is WhatsApp marketing.???

But this is not all. WhatsApp business is a useful tool for doing business campaigns. We can plan WhatsApp campaign for any product or service. It is for some specific allocated or target area segment with target audience.??

WhatsApp campaigns by WhatsApp Commerce are the most effective tool today with aggressive stats. The click through rate of WhatsApp platform is almost 97 to 98%. It means all prospects – we sent WhatsApp messages have seen the content/message.??

The global usage count of WhatsApp for messaging and communication is 2 billion. The more interesting fact is here. In India the WhatsApp usage is highest as one-to-one communication platform. Brazil is the other country which is having the highest numbers of users for the WhatsApp.??

This is the reason why WhatsApp ads and WhatsApp campaigns have become part of online or digital marketing today.

Key Benefits of WhatsApp Marketing

• Fastest reach: Unlike any other email or mode of message, this type of online marketing attracts more reach at a faster rate. It can be one-to-one or through a broadcasting list.
• Global coverage: With a use of WhatsApp campaign, any business can reach any corner of the world in seconds.
• Low budget: WhatsApp campaigns are the most economical way of marketing online today, like email marketing.
• Flexibility: In a WhatsApp business message, one can send information in the form of product catalog, product tour or guide, images. For example, in the case of shoe product range, shoe product videos and guides, if required specifically.
• Website traffic: One can broaden the visitor’s log for the website by sending the website URL link to promote the business website.
• Assured visibility: due to the user response rate the assurance of user visibility is more.
• Ads campaigning: We can use WhatsApp ads for product marketing and product promotion purposes. We can create product videos as a part of the content for the ad.

Interesting features of WhatsApp Campaign

1. Dynamic advertising:

WhatsApp marketing provides a dynamic platform for advertising products or services. This happens via WhatsApp campaigns across the targeted territory with targeted audiences. One can deliver various forms of content from audio to video – as a part of the ad contents. ?

The more useful and precise content for users, the more time users will get engaged with their buying journey.??

2. Brand awareness and reach

We can reach any corner of this world via global availability of the WhatsApp platform. This gives the benefit of developing branding for the product or service. Like if you are a shoe manufacturer from India, you can target your territory. It always has audience range with budget. The WhatsApp marketing campaign runs for the “shoe brand”.?

3. Product segmentation

For example, A shoe manufacturer can have a wide range of shoes like sneakers, casuals and formal wear. For every product segment, it will be having a different WhatsApp campaign strategy.

4. Budgeting:

Budget plan within the same or different market area with different target audience. Facilities like product catalog, businesses can add all varieties of their products, categories. Their variants like sizes, colors, shades etc.???

5. Assured conversions

Due to the high CTR of WhatsApp visibility like 97 to 98%. The WhatsApp ads are most likely to get converted from prospective leads to conversions. In country like India, where users of WhatsApp are in millions, the WhatsApp marketing works as a popular way of promoting products and sales. A thoughtful campaign with fewer clicks brings up many buyers via WhatsApp.??

6. Shorter business cycle

WhatsApp does not need great browsing journeys to find, locate and select your desired product or item. One can buy his or her choice of product or item within 2 or 3 clicks.?

Well, this is the beauty of using WhatsApp for online business or e-commerce.

7. Flexibility in communication or effective CRM

You can try variety for sending messages to your customers. This is a WhatsApp business feature, very helpful during product campaigning. We can broadcast a message with alerts, sales offer, upcoming product updates etc. These are workable with regular (in-built message formats) like greetings and others.

8. Ever rising market

The global market usage of WhatsApp is always rising. So, the market potential to do and develop online business by using the WhatsApp platform.

Summing up

From all above discussions, we can say that WhatsApp marketing is the most effective strategy for online marketing and promotional campaigns. With worldwide availability of WhatsApp, the audience range is also on larger side. This benefits small businesses and companies. They can expand their brand reach and product promotion with ease. The online sale in a scalable market size is smooth. As per the research, there are 2.4 billion WhatsApp users across the globe. The per user usage time is 40 minutes per day.???

If you are planning your journey to start a WhatsApp campaign for your e-commerce business, then just follow us. We are happy to assist you. Experience the exciting e-commerce journey with us.?

In case of any queries in the same you can drop an email on: [email protected]?

And, for more guidance and tips on the same, do not forget to refer to our blogs on WhatsApp Business API and WhatsApp Flow.?