How to Create a Successful Expert Roundup Article
by Ann Smarty
Expert roundup articles have been around for ages but they have been increasingly popular lately.
In a Huffington Post opinion piece written by James Parsons titled “Will Expert Roundup Posts Ever Lose Their SEO Value?”, he points out the pros and cons of this style of content. To me, it read like it was trying way too hard to make a point.
For instance, he says that there are a lot of expert roundups out there now. Why is that a bad thing? Is the implication that you can have too much expert advice? The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden.
On the contrary, an expert roundup is a much more effective way of standing out from the crowd than any other form of content. It stands out because of the variety of opinions and insights. It doesn’t matter how many are already out there, yours is going to be bringing something new… provided you take an effort to make it unique.