How to Create a Successful Email Campaign

If we were lazy, we’d tell you that the surest path to victory with email marketing is to set your expectations absurdly low. Call it a win if you manage to send one email, filled with cat pictures, to your aging grandmother in Boca. You simply can’t fail if you set your victory conditions low enough.

But of course, that’s not what you’re looking for. And there’s no reason to shoot that low. Email marketing is still one of the most effective methods for reaching your audience, with a return on investment that’s hard to beat.

But it’s not enough to simply send emails to your list occasionally. You need a plan. And you need to automate that plan because it’s virtually impossible to manually keep up with every email that a successful campaign requires. We’ll discuss automation, as well as everything else you need to know to design a successful email campaign. But before you can start designing your emails, you need a list of people to send them to.

Visit the link below to continue Reading-