How to Create Success on LinkedIn

I learned some interesting facts about LinkedIn this week. Did you know that users on this platform are older, better educated, and more prosperous than users on other platforms. And about 90% are household decision-makers.

Those sound like exactly the type of clients most businesses are looking for.

Let's think about that for a minute - your ideal clients on a platform that is talking about mostly business, and you have a much greater chance of reaching them because LinkedIn is not as crowded an active as these other platforms.

So, why wouldn't you want to go in 100% on LinkedIn? That's the mystery. I see so many business owners who say they WANT to be on LinkedIn more, but somehow they just AREN'T.... Are you one of them?

How I Can Help You with LinkedIn

Because so many people are struggling to be active and find on LinkedIn, I've come up with some new packages for 2025.

Here’s how I can help you make LinkedIn your BEST marketing tool for your business:

? Done-for-You LinkedIn Profile Makeover: I’ll craft a standout cover image, write an attention-grabbing headline, and create a killer About section to make your profile irresistible.

? Silver Package: 12 posts per month of done-for-you posts (graphics + captions) so you can focus on your business.

? Gold Package: 12 posts per month plus a twice-monthly LinkedIn newsletter to keep your audience engaged.

Ready to stand out? Book your makeover here - https://calendly.com/yourfairytechmother/linkedin-profile-review

What to Post?

The nice thing is that 72% of freelancers find clients on LinkedIn. Lots of people wonder what to post on LinkedIn, but here's some great ideas:

• Showcase your expertise - show people why you are different (better!) than other people in your niche. Why would they want to work with you rather than the next person?
• Share helpful tips and interesting facts about your niche. Make them think. It's OK to be a little controversial and share unusual thoughts that will spark conversation.
• Engage, engage, engage with a smart commenting strategy and with DM's, but focus on building relationships rather than being too salesy.
• Create targeted content that speaks to your people
• Use direct calls-to-action so people know how to move to the next step with you

Use Good Keywords and Be Strategic

Social Media Success = Consistency + Design + SEO

That's why it's important to be strategic and not just throw out stuff willy-nilly.

?? Consistency: You do need to show up regularly - at least once a week or so, but you also need to have a consistent voice with your brand to build trust and memorability.

?? Design: You need to have attractive and informative images that will grab attention and be memorable.

?? SEO: Using the right keywords are going to help people find you. If someone was searching for you, what search terms would they use? Those words need to be in your headline, your About Me and your posts.

These are all things I help with when I'm creating content for clients. I create the graphics and the captions to get your messages across and speak to your potential clients.

Let's Talk About Newsletters

Here are some facts about LinkedIn newsletters that you might not know.

When you start a newsletter, it automatically invites all your Connections to subscribe to it. I had about 90 subscribers the FIRST DAY I started my newsletters - there's nothing I've found on any other platform that has a better reach.

Even better, it posts your newsletter in your feed (and I think it gives it a little boost over regular posts), but then it also sends it via Email to ALL your subscribers. How cool is that?

You can share them in LinkedIn groups for additional reach, and you can add links, graphics, GIFS, and everything except videos - although you can link to video content.

There's only one downside to newsletters - regardless of how often or how rarely you create newsletters, you won't receive any reminders that another newsletter is due, which means you need to motivate yourself to keep regular with your newsletters. Or hire someone who will keep up on them for you - hint, hint.

I'm wondering if LinkedIn is going to make newsletters a Premium feature soon?

I would if I would them because it's the best vehicle I've ever seen for massive visibility. You should try it.

And I can help you - because they're a little tricky to get started. There's not a big blue button that says newsletter. It even takes me a minute to find mine each time I create a new one.

Although when I hit publish on this newsletter, my stats for the week will take a BIG jump and this will become my most viewed post of the week.

So, let's review:

• Will reach a good chunk of your best followers
• Be sent by Email with almost no effort on your part
• Will increase your stats for the week
• You can share to groups
• Gives you a chance to be seen as an expert in your niche
• Even new Connections are automatically invited to join your subscriber list

Are we seeing any downsides here? I didn't think so. Sounds like you need to create a newsletter, hmmmm?

Reach out if you're looking for some help with LinkedIn. You can leave me a comment, send me a DM, or book a call with me at Calendly.com/yourfairytechmother/15min.