How to Create a Social Media Challenge That Will Boost Your Business Engagement

Welcome back to ?? Sprout with SHOO, our bi-weekly LinkedIn newsletter.

This week it's all about creating a social media challenge to engage your audience.

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Social media challenges have become increasingly popular over the past few years and their influence should not be understated.

In this newsletter, we will teach you everything you need to know about social media challenges and how to make one of your own to increase your business's influence and engagement.

What is a social media challenge?

Social media challenges are viral trends that invite and encourage people to partake in challenges.

Over the years, these challenges have differed greatly, with some encouraging people to pour water over themselves and others simply requesting a person to lie on their front in various humorous locations.

Nevertheless, the impact these challenges can have should not be overlooked and could be a vital method of boosting your business's engagement.

The benefits of creating a social media challenge?

Creating a successful social media challenge can be highly beneficial for your business.

Firstly, you can boost your engagement. Challenges are often fun, inspiring, and easy to do. Creating one will allow your company to stand out which ultimately will encourage active audience engagement.

Secondly, challenges will provide you with the opportunity to further connect with your audience. Responding to your audience's attempt at your challenge not only promotes your business but allows for a closer connection to be established between you and your audience.

Finally, utlising a social media challenge enhances your brand awareness, especially if you are using relevant hashtags and keywords that allow your challenge to be easily promoted.

How to make social media challenges work for your brand?

It is important to remember that creating a random challenge with no strategy or planning behind it will not be successful for your brand.

Your challenge should reflect your business's values and be relevant to your company and your audience. Make sure to include a branded hashtag for your challenge, especially if you are primarily posting about your challenge on Twitter or TikTok.

This will boost your brand awareness and allows users to easily discover your content.

Secondly, make sure you are cultivating a positive brand message.

Ask yourself, what is the purpose of this challenge?

What message are you sending to your audience?

Having an understanding of the end goal will ensure your challenge stays relevant to your brand and keeps your audience interested.

Finally, consider collaborating with influencers, this will expand your reach even further as you will tap into their following, increasing the likelihood of your challenge being a success.?

Create your challenge today

Overall, anyone can create a social media challenge, but it takes skill, planning, and patience for it to be a success.

Creating a challenge is an excellent option if you want to try promoting your brand in a new way. Ensure the content you create is not only fun and inspiring, but also stays relevant to your brand and accurately reflects your business.

Have fun and be creative, but make sure your challenge will help you to reach your end goal.?

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Want to learn more about engaging your audience? Check out our website; https://www.shoosocialmedia.co.uk/

Got any questions?

Drop a comment below ??