How To Create A Social Media Buzz

Here’s how to create a social media buzz:

Have a social media plan.

Choose the right time to create a social media buzz.

Tell a creative, compelling & super engaging story.

Create suspense.

Be engaging.

Start a conversation around the product

For a targeted approach for generating social media buzz.

Encourage people's opinions,

Select questions that people will discuss.

Run a competition.

Start an opinion poll or survey.

Create a new hashtag specific to what you are promoting.

Develop current topical and opportunistic content.

Hold contests.

Stay on top of trending industry topics.

Promote your special events.

Tell everybody what you are doing on social media.

Know and leverage what is trending & what’s going on right now in your industry.

Engage your audience by asking questions.

Use keywords to gain SEO value. 

Link to news articles or blog posts that will keep fans in the loop. 

Look at data/reports for analysis for future content development.

Show community goodwill.

Try to always add an element of surprise!

Take time to cultivate, develop and build relationships.

Strive for connecting your customers to the things they actually care about. 

Experiment and see what works best.

Research your audiences.

Share teasers.

Start a blog.

Create branded hashtags.

Strive to strike a chord with the public.

Produce videos.

Do away with the conventional.

Differentiate yourself.

Storytelling is key.

Learn to pitch yours and connect with influencers.

You want to email and pitch the right bloggers to let them know about something interesting.

Prioritize customers.

Be your own ambassador.

Go to networking events to get your name out.

Connect with potential and current customers to build relationships and get the word out.

Know who your target audience is.

Craft a profile that attracts them.

Talk about the problems your services solve. And who needs and wants that solution.

Position yourself as a problem solver.

Publish and engage on social media sites.

Develop a robust presence for your business on social media sites.

Speak at events.

Give to charity.

Form strategic alliances.

Consider teaching workshops, seminars, adult education or other types of classes.

Serve as a paid speaker or columnist.

Network a lot.

Stage and attend special events.

Take part in trade shows and conferences.

Issue free white papers.

Publicize community & civic involvement and charity work.

Produce webinars.

Produce podcasts.

Don’t be afraid to take risks.

Have a high level of self-confidence.

Be passionate about your business.

Be highly adaptable.

Become expert at networking.

Cultivate your ability to sell and promote your products and services.

Become great at spotting social media opportunities and imagining things where others haven't.

Develop the ability to communicate your vision effectively.

Project a positive business profile.

Get acquainted with your followers individually.

Keep your business customer-centric.

Become well-known as an authority and expert.

Create a sustainable competitive marketing advantage with a clearly defined unique selling proposition.

Be transparent and accessible.

Establish a rock-solid reputation.

Be selling the benefits associated with your business.

Become active and philanthropic in the community that supports your business.

Follow-up constantly.

Engage your users with contests, quizzes and questions.

Organize countdowns to build excitement.

Post consistently.

Post at the right times.

Stay mindful of the days and times you post at.

Use calls to action!

As you begin to see comments come in and as conversations develop, jump in.

Engage with those who engage with you.

Address concerns, share more information, and thank praise whenever it comes.

Celebrate significant and commemorative dates---or any special dates significant to you or your following.

Strive to build online suspense and anticipation.

Maintain an element of mystery while hinting at great things soon to come.

Tweet tantalizing clues.

Put up a large “Coming Soon” message on your websites and company page.

Share sneak previews.

Avoid giving away too much.

Post teaser videos on YouTube.

Engage with influencers early

Get bloggers talking about your upcoming products or services.

Give prospective customers exclusive pre-launch Invitation Only access to your products or services.

To get people really engaged in your story, give them a behind-the-scenes view of your creative process as it progresses.

Use the strategies that will generate the biggest return for you.

Be persevering and persistent.

Only post high quality content.

Use a consistent tone across your social media platform posts.

Be patient, recognizing that social media takes time and effort.

Hire a social media advisor and public relations advisor to advise, guide & inspire you!

P.S. What would YOU add to this?

The author, Dr. John B. Charnay, CEO of Charnay and Associates in Greater Los Angeles, is a leading and award-winning public relations advisor...and a top social media advisor. He has been a strategic PR advisor to many famous celebrities and Fortune 1000 CEOs. He has extensive experience teaching at the graduate and undergraduate levels at leading universities throughout the greater Los Angeles area, including USC, UCLA, CSUN, FIDM, Woodbury and Pepperdine. To meet him and ask for his support, invite him to be LinkedIn (email in profile) and contact him today!