How to Create a Social Media Branding Strategy From Scratch

One of the primary reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people easily see the value of your offerings.

Hence, as an entrepreneur, building a successful brand name should be a priority.

Established businesses approach and consult me to help with their media marketing because I’ve put substantial effort into building my own personal brand.

Social media has played a vital role in building this influence.

In fact, I would say that social media is an excellent starting point for most businesses to reach their target audience. It’s THE PLACE where consumers share their opinions about brands and interact with them.

Bop Design estimates that 80% of consumers are more likely to evaluate solutions from the brands they follow on a social network.

So, in this article, I want to show you how to build an authentic and strong brand image on social media to amplify your media strategy efforts.

Here’s the right way to get started.

1. Create a social media brand persona guide and remain consistent across every social channel you use

How do you feel when you discover a different description of a business on different social networks?

I, for one, would be confused and unwilling to engage with such a business.

We all love consistency. If your social media profiles are consistent across different channels, then your visitors will form positive associations. They’ll know what to expect, no matter the social network.

Indeed, 60% of US millennials expect consistent experiences, when dealing with brands online, in-store or by phone.

Start with having a professional profile picture that’s used across your social networks. 

[Click to continue reading...]