how to create a six-figure income stream from your events expertise

Hi!

In this week's edition I'm sharing 4 income streams you can start as an events expert with an exact breakdown on how to take each to 6 figures in a year. Because right now, knowledge you take for granted is worth thousands to someone in your audience.. and diversifying your income in events is a smart move right now.

Your personal brand and expertise are the only assets no one can ever take away from you in the events industry. In a world where the economy, client budgets, and even entire industries can shift unexpectedly, the knowledge and reputation you’ve built are your strongest foundations. They’re what will carry you through seasons of uncertainty and economic downturns... and this is because while circumstances can (and will!) change, your expertise remains invaluable.

And if you find yourself nodding along with the narrative that it’s tough to feel your job / events biz / career path is “secure..” and deep down you're craving freedom not hustle... then the smartest thing you can do is to get in the drivers seat and leverage the only asset no one can ever take away from you - your personal brand and knowledge.

For so many event pros like you, true freedom in events isn’t just about having the flexibility to work on projects you’re passionate about; it’s about building something that’s resilient, sustainable, and adaptable to change. And the beauty of a brand rooted in expertise? It’s yours. It’s the one thing that will last, regardless of what’s happening in the world around us. (I get it - the world is loud right now)

I know what it’s like to be caught up in the constant demands of the events industry: the 67583 meetings and client calls every week, unexpected travel, and juggling so much at any one time. And to an extent - that's the way it is. But the reality is, if your income relies solely on your availability and being “on the ground,” it’s vulnerable to shifts beyond your control. That’s why creating a business model that works for you.. not the other way around - is essential. (I'm teaching you this in a free training next week - sign up here)

rethinking what success looks like

Imagine building an income stream that lets you leverage your expertise, build your own schedule, and still see consistent revenue rolling in. A business model that allows you to truly leverage your expertise without chaining you to a never-ending to do list. AND still getting to be in the industry you love?

Here’s the truth: you can be wildly successful in events without being physically present at every event, every weekend, every project. Here are four powerful paths to six figures, each built around the knowledge and reputation you’ve worked so hard to create.

4 freedom-based paths to $100K in the events industry

Here’s how you can build a profitable, impactful income stream using the skills and reputation you already have in events:

1. Educator You’ve mastered a specific zone of genius in the events industry: why not package it into a course that helps other event profs solve a big problem? With a course priced at $625, attracting just 40 students per quarter brings in $100,000 annually. You’re formalizing what you already know into a model that scales, letting your expertise reach far beyond one-on-one interactions.
2. Creator Partner with brands, venues, or destinations to create sponsored content that resonates with your audience. With 20 partnerships at $5,000 each over the year, you’re at $100,000. This option is perfect if you enjoy sharing resources, tools, and destinations that align with your values, and it allows you to monetize your influence, supporting brands you believe in while building an income stream that’s all yours.
3. Consultant Offer consulting services to other event businesses, sharing insights on strategy, branding, or operations. At $195 per hour, working just 10 hours a week brings in $101,400 annually. Consulting lets you make a high-level impact on other businesses without the physical demands of being everywhere at once, allowing you to leverage your years of expertise on your terms.
4. Coach Design a high-ticket, three-month coaching program tailored to event professionals looking to transform their business. With 10 clients per quarter at $2,500 each, you’re on track to make $100,000 per year. This approach lets you go deep, guiding clients through significant transformations while building a premium brand around your knowledge. (if this is something you want to learn how to do - I need you to DM me the word COACH now for a special invitation)

Each of these paths is about creating real income from a foundation that’s uniquely yours. And when you build a business around your expertise, you’re creating something sustainable, something that can withstand changes, stay profitable in lean seasons, and give you the lifestyle freedom you deserve.

freedom isn’t just about a bigger number

For a long time, I was led to believe 'success' in events was determined by how many events I was running, how many promotions I got, or how much I earned. But I’ve come to realise that freedom is about how much time, choice, and peace you gain from what you earn. And ironically, I'm earning the most I've ever earned in my life.. and have the most freedom I've ever had in my life.

Each of these income models lets you build a business that not only sustains you but enriches your life. Whether you’re consulting with select clients, creating a high-ticket coaching program, or partnering with brands, each one lets you generate meaningful income while gaining the flexibility and independence we all crave.

get the lowdown on this shift

If you’re ready to take control of your career and create a sustainable, profitable business rooted in your expertise, join me for my free live training (next week, with a limited time replay): The Blueprint to Go from Event Expert to Six-Figure Events Coach, Educator, or Creator.

?? Save your seat here!

I am so excited to welcome you and the hundreds of event pros who have already saved their seat.

xo, Juliet

P.S. I've been sitting on a BIG secret: The Events Coach? Certification is about to enter the scene.?

There is nothing like this on the market and I'm SO ready to train and certify you.. because I'll bet YOU'VE wondered how you could become an events industry coach, too.

If you're interested, dm me now with the word COACH for the details?and?the most insane presale offer expiring this Friday - I shared this on my IG stories and woke up to over 20 messages from event pros ready to dive in.. sorry.. WHAT!!?