How to Create Shareable Content That Brings in More Followers & Sales
We’ve all seen it—posts, blogs, videos, and memes that spread like wildfire across social media. These pieces of content get shared over and over again, leaving us wondering, What makes this content so irresistible? Why is it that some posts go viral while others fade into oblivion? The secret lies in creating content that resonates deeply with your audience, offering value that feels personal, relevant, and share-worthy.
But here's the real truth: creating shareable content isn’t a quick fix or a “one-size-fits-all” approach. There’s no secret formula or viral hack that guarantees success. It’s about building content that feels authentic, connects on a personal level, and addresses the real needs and desires of your audience. It's about engaging your followers in a meaningful way that encourages them to spread your message across their own networks, leading to more followers, increased brand awareness, and ultimately—boosted sales.
In this article, we’re diving into the process of creating shareable content. Let’s walk through the strategies, mindset shifts, and practical steps you can take to make content that naturally grows your audience and drives business results.
1. Understand Your Audience at a Deep Level
The foundation of creating shareable content starts with knowing your audience inside and out. I’m not talking about just basic demographic information—age, gender, location. I’m talking about understanding your audience’s core values, struggles, desires, and pain points. When you know what truly matters to them, you can craft content that speaks directly to those needs. This is the starting point for every successful piece of shareable content.
Imagine you’re a business owner or content creator. To connect with your audience, you need to get beyond surface-level information. Dive deeper into their motivations:
Let’s say you’re in the health and wellness niche. You might create content around weight loss, but that’s not enough. People want solutions that feel personal, that speak to their own unique struggles. Create content that addresses common obstacles, like how to stay motivated when life gets busy, or the best tips for maintaining healthy habits during stressful times. That’s the kind of content that resonates, and when it resonates, it gets shared.
Tip: Go beyond simple demographic research. Understand the emotional drivers behind why people follow you and what they’re hoping to get from your content.
2. Tell Stories That Stick
Humans are wired for stories. We connect with stories on an emotional level because they allow us to see ourselves in someone else’s journey. When you create content that tells a compelling, relatable story, you’re not just passing along information—you’re creating an experience. This is what makes content truly shareable. People want to share stories that touch their hearts, that inspire them, or that they feel reflect their own experiences.
For example, if you're a fashion brand, instead of posting generic “how to style” tips, you could share a behind-the-scenes look at the personal story behind a collection. Maybe it’s the journey of the designer, or the inspiration behind the style. Or, you could tell the story of how a customer found confidence and self-expression through your pieces. Stories like these are not just content; they’re experiences that people are eager to pass on to others.
Tip: Share personal stories, client testimonials, or customer success stories. Don’t be afraid to be vulnerable and open about your journey. This kind of content invites your audience to connect with you as a person—and not just as a brand.
3. Offer Real Value That Solves Problems
If you want your content to be shared, it has to offer value. This doesn’t mean giving away free stuff just for the sake of it. Value means creating content that helps your audience solve a problem or improve some area of their lives. It could be answering a question, providing a step-by-step guide, or offering advice that helps your followers overcome an obstacle they’re facing.
Let’s say you’re in the tech industry. You could create a guide on how to optimize productivity using specific tools, or you could do a comparison of top software for small business owners. The key is to make sure your content answers questions your audience is actively searching for. By providing this kind of valuable, actionable content, your audience will not only find it useful but will also feel compelled to share it with others who can benefit.
Example: If you're a nutrition coach, creating a post titled “5 Simple, Budget-Friendly Meals for Busy Professionals” offers practical solutions to people’s everyday problems. When your audience finds it helpful, they'll naturally share it with friends, co-workers, and family members.
Tip: Look for the most common questions your audience is asking and build content that answers those questions in a detailed and actionable way. Make sure your content is genuinely helpful and solves a specific problem.
4. Be Authentic and Transparent
In today’s digital landscape, authenticity is everything. People can sniff out fake content from a mile away, and the moment your content feels inauthentic, it stops resonating. If you want your content to be shared, you need to show up as your true self—no filters, no pretenses. When people trust you, they’re more likely to share your content with others.
Take a step back and think about the influencers or brands you trust. What do they all have in common? They’re real. They’re human. They make mistakes, they share personal experiences, and they don’t hide behind a perfect persona. This is the type of authenticity that encourages people to connect—and ultimately share your content with their own network.
Example: If you're a beauty brand, share content about real, unfiltered beauty struggles—acne, bad hair days, the real journey behind skin care routines. When your audience sees your brand being vulnerable and transparent, they’ll feel a stronger connection and will be more likely to share your message.
Tip: Avoid the curated, perfect image and focus on being open and genuine. Share your successes and your challenges. Let your audience see the human side of your brand.
5. Use High-Quality, Visually Engaging Content
In the age of Instagram and TikTok, visuals are key to content shareability. We live in a visual world where people scroll through their feeds in seconds. If your content doesn’t immediately capture their attention, it gets lost in the noise. High-quality visuals—whether photos, infographics, or videos—are essential for making content shareable.
But it’s not just about looking good. Your visuals need to complement your message, not distract from it. Whether it’s a vibrant image, a well-designed graphic, or a short-form video, make sure your visuals add to the story you're telling and make your content easier to digest.
Example: If you’re posting a blog, break it up with visually engaging infographics or highlight key points with eye-catching images. If you’re posting on social media, use stunning visuals that stop the scroll and make people want to share with their followers.
Tip: Invest in good visuals that complement your content. Use tools like Canva or Adobe Spark to create professional-quality images or videos—even if you don’t have design experience.
6. Encourage Engagement with Strong Calls-to-Action
Shareable content doesn’t just happen on its own. If you want people to share your content, you need to ask them to. Sometimes the simplest approach is the most effective. Encouraging your audience to take action—whether it’s commenting, sharing, or clicking on a link—can make a significant difference in how your content spreads.
Example: End your blog posts with a call to action asking your audience to share your article with a friend who might find it useful. On Instagram, encourage people to tag someone who would love your latest post. These little nudges help increase the likelihood that your content will be shared.
Tip: Don’t be shy about asking for engagement. The more you ask, the more likely people are to act.
Conclusion: Make Content People Can't Help but Share
Creating shareable content isn’t about creating something that goes viral or focusing on the number of likes and shares you get. It’s about building authentic, value-driven content that speaks to your audience’s needs and emotions. When you can create content that people connect with, they won’t just like it—they’ll share it with everyone they know. And in doing so, you’ll increase your followers, expand your reach, and drive more sales than you ever thought possible.
So, start today. Speak to your audience’s heart, tell stories they can relate to, offer real value, and show up authentically. The shares will follow.
Ready to create content that drives engagement and boosts your sales?
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