How to Create SEO Copy Using AI: Practical Tips and Working Examples

Our SEO department took info about AI possibilities close to heart. So close, that our Head of Innovations developing AI helper together with them.

Our blog staffer found out about this and wrote an article about the subject.

The first phrase could discourage to read further :

"Google does not like AI-generated content." And this is it! Why are they making that AI stuff?

"If you use too much of it, your site may be ranked lower in search results." Aha. Ok, whatever

"And from practical experience, our Netpeak Agencies Group specialists have also found AI to be effective in content creation" riight. That`s why I write this article myself now.. of course.

What SEO texts are AI suitable for?

With the help of AI, we have quickly created texts for:

• Category pages.
• Filter pages.
• Other information pages.
• Blogs.
• Placement on external platforms as part of outreach.

Types of websites for which we have successfully generated AI text:

• Medical websites.
• A logistics website for delivery in the USA.
• A supermarket website.
• A sportswear store website.

The first case is the most unexpected, as medical topics relate to YMYL sites. These sites can affect people’s health, safety, or finances. Therefore, Google has additional requirements for such resources, including evaluating them using the EEAT algorithm. This looks for Expertise and Experience in the content, Authoritativeness, and Trustworthiness. And given the traffic indicators, AI meets these requirements.

Medical site blog. AI content generation started in August 2023.

So.... if you are a medical website, or logistics website, or a supermarket of sportswear. AI can work for you to write texts.

How to create a prompt to generate SEO text?

SEO text has a list of requirements:

• The presence of keywords.
• A detailed structure with the right headings, lists, tables, and images.
• Content that is relevant to the user’s main query and contains useful information.

The goal is to get a result that is not only targeted to the reader but also optimized for the needs of search robots. Here’s what you should include in your prompt:?

1. Write out the structure if you have one, or create it with ChatGPT.
2. Ask for a clear beginning and a logical end.?
3. State your intended audience and in what context the topic should be covered.
4. You can also specify the type of page or site for which you are preparing content. The results will be different.?
5. Specify the necessary keywords and the need to use the exact keywords.?
6. Write down the LSI words.
7. Specify any spelling rules you use. Are the quotes Guillemets or English? Is the hyphen long or medium? How do you want the lists to look, how many of them do you need, etc.? The more details you write down, the less you have to edit later.?
8. You can input your competitors’ articles as a reference, and ask it to write in the same way.?
9. Another option is to mention in the prompt that you need text with HTML markup.
10. Ask it to add images and tables. The first is more complex, but the second format produces good results. Interestingly, sometimes ChatGPT does not provide tables despite the request in the first prompt, and you have to modify the request in the next iteration. Sometimes, the system generates them without any instructions.

A prompt to generate an outreach article

"Write an article of at least 3,000 characters on a medical topic about pneumonia. Come up with an exciting and unique title. Do not split the text into many sections – 2-3 are enough. Each section should have a title. The volume of each section must be at least 800 characters. The entire text may contain only one list (bulleted or numbered). Before and after each list, write 3-4 sentences directly related to the list's content.

At the beginning of the article, write an introduction of 6-8 sentences (do not mention the medication or pharmacy in the introduction). Then, the central part should consist of 2-3 sections (here, write about the remedy and pharmacy, but only once). At the end of the article, write a conclusion of 5-6 sentences summarizing everything said in the article.

Use the following words and phrases in the text:

• [medication name]
• buy
• in [city]? and other cities of [country]
• at affordable prices
• [key-niche business]
• [branded query]

The text mentions that self-medication is not recommended.

Use only quotes " and dashes – in the text.

Do not use phrases like "in this article" or "this article."

In headings and subheadings, capitalize only the first word."

A prompt to generate a category page

Hello!

I need a text for a page of a parcel tracking website – "[site page name]".

Please use all the following keywords in the text: [keywords list]

The text volume should be approximately [800] words.?

The text should be divided into paragraphs with subheadings.

Please use the following headings: [subtitles]

Organize the text with HTML tags - without <html>, <head>, <body> tags, text in <p>, tables, if they will be in the text - with text-table class (table tag only). Transfer long lines to a new one via \n

Also, this text will be placed on the website that provides the service of tracking packages from a lot of different posts, delivery services and shops. So, you need to write about how good it is to use [brand name] instead of a delivery service website.?

Use texts from all these pages to create unique article for me: [links to relevant competitors' articles]

A prompt to generate a blog post for a supermarket website

Write an interesting and helpful article on “[topic].”

At the beginning of the article, write a 6-8 sentence introduction on the topic of the text. Use unquoted phrases in the text in direct speech: [list of search phrases].

Write the following headings: [text structure].

At the end of the article, write a 5-6 sentence conclusion summarizing everything said in the article and saying that you can buy [product name] online in the supermarket [store name], which offers a wide range of products.

Divide the text into subheadings. Do not number the subheadings.

Use bulleted and numbered lists in the text. Before and after each list, write 1-3 sentences about the content of the list.

Start numbered lists with a capital letter and put a period at the end of each item.

For bulleted lists, start with a lowercase letter and put a “;” at the end of each item.

Use only the herringbone punctuation “ ” and the middle dash in the text.

Use the phrases: [list of LSI keys].

Text length: [5000] characters.

A template to generate an article for a medical blog

An article for a medical blog (keywords are added to the prompt depending on what queries are found for a particular topic)

1. Promt for writing an introduction to the article (+ it also describes what will be discussed in it, and I always add examples from previous texts, the topics of which are similar in the description)

Write an introductory paragraph on the topic "Why does phantom pain occur and is it treatable?" (but describe medically and expertly the meaning of the disease and sensation; no symptoms, causes, treatment, or prevention); you can add the term's origin.

Write a similar sentence about phantom pain (change the example to make it relevant to phantom pain). "In this article, we will review the causes, clinical manifestations, and current treatments for nephrotic syndrome. Also, we will analyze the effectiveness of various therapeutic methods aimed at controlling the main symptoms and slowing the progression of the disease."

2. Prompt for writing the section "Causes of occurrence"

Write it down medically and add an introduction to the list (the introduction should not be about the disease in general, only about the causes) and 1-2 sentences after it that are appropriate for this list (about the causes, not the disease in general). Write the points well - the causes of hemophobia (make a simple list, not complicated and not nested); there should be at least 5 points after the first sentence/word of the point, put . not: (unique the introduction and conclusions to the list so that they are not repeated from list to list)

3. Prompt for writing the section "Symptoms" (or "Related symptoms," depending on the disease)?

Write it down medically and add an introduction to the list (the introduction should not be about the disease in general, only about the symptoms) and 1-2 sentences after it that are appropriate for this list (about the symptoms, not the disease in general). Write the points well - symptoms of nephrotic syndrome (make a simple list, not complicated and not nested); there should be at least 5 points after the first sentence/word of the point, put . not : (add the keyword "how nephrotic syndrome manifests itself," preferably in the introduction to the list) (unique the introduction and conclusion sentences to the list so that they are not repeated from list to list)

4. Prompt for writing the section "Diagnosis"?

Write it medically and add an introduction to the list of 1-2 sentences (the introduction should not be about the disease in general, only about the diagnosis) and two sentences after it that are appropriate for this list (about the diagnosis, not the disease in general). Write the points well - diagnosis of hemophobia (make a simple list, not complicated and not nested), there should be at least 5 points, after the first sentence/word of the point, put . not : (unique the introduction and conclusions to the list so that they are not repeated from list to list)

5. Prompt for writing the section "Treatment"?

Write it down medically and add a 1-2 sentence introduction to the list (the introduction should not be about the disease in general, only about the treatment) and two sentences after it that fit this list (about the treatment, not the disease in general). Write the points well - treatment of ataxia (make a simple list, not complicated and not nested); there should be at least 5 points after the first sentence/word of the point, put . not : (add the keyword "ataxia treatment"; you can cancel it, but organically insert the words into the text, preferably in the introduction or conclusions).

Also, add a sentence at the end about the risks of self-medication (with specific examples) and uniqueize the introduction and conclusions to the list so that they are not repeated from list to list.

6. Prompt for writing the section "Prevention"?

Write it down medically and add an introduction to the list (the introduction should not be about the disease in general, only about prevention) and 1-2 sentences after it that are appropriate for this list (about prevention, not the disease in general). Write the points well - prevention of mastopathy (make a simple list, not complicated and not nested), there should be at least 5 points, after the first sentence/word of the point, put . not : Add the keyword "prevention of mastopathy," preferably in the introduction or conclusion (Uniquely add the introduction and conclusion sentences to the list so that they are not repeated from list to list).

*If the items in this list repeat the content of the treatment list, I may ask him to provide alternative preventive methods or immediately state, "Do not repeat the treatment items."

7. A template for writing the "Types" section (this is primarily an additional paragraph because often this section repeats either the causes or the symptoms, and it is necessary to check whether it provides other information)

Write it medically and add an introduction to the list (the introduction should not be about the disease in general, only about the types) and 1-2 sentences after it that are relevant to this list (on the kinds, not the disease in general). Write the paragraphs well - types of sarcoidosis (make a simple list, not complicated and not nested); there should be at least five paragraphs after the first sentence/word of the paragraph, put . not : (uniqueize the introduction and conclusion sentences to the list so that they are not repeated from list to list).

More promts here :