How to Create SEO Content Strategy that Converts?

Guess what? Not everyone's using regex properly in GSC for SEO. So, here I am to spill some of my favorite ways to make the most out of regex for SEO.

For those who aren't familiar with regex, think of it like a super filter for your GSC.

Add a New "Query" or "Page" Filter to Access ReGex Options

When adding your new filter, select the "Query" or "Page" option:

Now, click on the drop down option for your filter, this will either be labelled "queries containing" or "URLs containing" depending on whether you selected a query filter or page filter.

Once you have clicked the drop down option, select the "Custom (regex)" option.

Write your ReGex

Now, it's time to write or paste your RegEx into Google Search Console.

1. Understand User Intent

Regex isn't just for tech wizards. It can help you understand what users are searching for. Ever wondered about those "who," "what," "where" questions? Regex can help you nail down those user intents. Here are some expressions to try out:

Informational

• RegEx to use: who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if|can|could|should|would|won't|were|weren't|shouldn't|couldn't|cannot|can't|didn't|did not|does|doesn't|wouldn't

Navigational

• Regex to use: .*brand.*

Another potential use for this brand could be to check if you are ranking for queries, including a competitor name. It's popular to build pages targeting "versus" and "alternative to", so this is an excellent expression to check those rankings.

Commercial

• RegEx to use: .*(best|top|vs|review*).*

Transactional

• RegEx to use: .*(buy|cheap|price|purchase|order).*

2. Brand Sentiment Monitoring:

Wanna know what people are saying about your brand? Regex can help monitor queries with your brand name and sentiment.

• RegEx to use: (your brand name) (love|hate|great|terrible|scam).*

3. Uncovering Power of Long Searches:

Regex can unearth valuable long-tail keywords - those detailed search phrases that reveal user intent perfectly.

• RegEx to use: (\w*\W){5,}

4. Post-Purchase Support, Helping Customers After They Buy

RegEx can help you find what post-purchase queries your site is currently ranking. This is useful for knowing potential problems with your products and creating content around these searches.

• The RegEx is: \b(clean|broken|wash off|shattered|polish|problem|treat|doesn't work|replace|doesn't start|scratch|repair|manual|fix|protect|renew|coverage|warranty)[" "]

5. Find URLs with Special Characters

This regular expression helps you identify URLs containing special characters that aren't typically found in standard website addresses.

• The RegEx is: [^\/\.\-:0-9A-Za-z_]

How it works:

• [^] : This part signifies we're looking for characters outside the specified range.
• \/\.\-\: : These characters represent common non-word elements allowed in URLs, like forward slashes (/), periods (.), dashes (-), and colons (:) used in protocols (like https://).
• 0-9A-Za-z_ : This defines the range of characters we want to exclude from the match. It includes numbers (0-9), uppercase and lowercase letters (A-Z, a-z), and underscores (_).

In simpler terms, this regex matches any string containing characters that aren't letters, numbers, underscores, common URL separators, or characters typically used in website protocols.

Read More on Google's Guide for Regex filters

Why is this so cool?

• Because you can make content that hits the bullseye and makes you a search superstar!
• Google really love those sites that deliver what people want, so your SEO ranking will skyrockets!
• When folks find what they need, they hang around longer—happy users mean a happy site!

Here's the takeaway: Regex isn't just for techies. It's like a hidden superpower in your SEO toolbox, helping you uncover exactly what your audience craves. So, forget boring content and start giving people what they're asking for.

Your website and your bank account will thank you later!

Want to connect with a community of SEO professionals? Join the World of SEO (WOS) Slack channel! This is a great platform to network, share knowledge, and stay up-to-date on the latest SEO trends.

• Here's the link to join the WOS Slack channel: WOS-World of SEO