How To Create a Sales Script
Patrick Collins
Founder of Relationship of Sales | Tested Strategies for Startup Traction
Whenever I am working with a startup company and training their sales team, the topic of sales scripts simply cannot be avoided. Many confident salespeople will say that they don’t need a script as it is too robotic and doesn’t sound natural.
Although I can understand this point, I just don’t agree with it. If you watch top actors on stage or in films, every single word is scripted, yet they can evoke a range of emotions from you to the point that you feel that it is completely natural. Salespeople are very much like actors, they have to develop their persona around every person they speak to.
I’ve recently written a blog post about how to create your sales script and provide an example of the full sales script with all stages of the call. I hope you’ll find it useful, and please let me know any call tips that worked for you, I would love to hear it.
YouTube's #1 Expert in B2B Lead Generation & Cold Email Outreach. Helping business owners install AI lead gen machines to get clients on autopilot. Founder @ Otter PR
7 个月Great share Patrick!
Experienced sales specialist
6 年Hi, Patrick ! It was interesting for me to read your article, but to be honest it is confusing that you teach us "and never say “just” " and then in the very beggining of the conversation we have to ask for permition to speak JUST two minutes - "is it a good time to talk just for two minutes".? Sincerelly yours , Ilian
Founder of Relationship of Sales | Tested Strategies for Startup Traction
7 年No problem. You might like this one also: https://blog.teamgate.com/deal-sales-objections/
Currently raising finance - drop me a DM! ?? I help investors build wealth in property ?? ??
7 年It was a good read! Hope you're well too.
Founder of Relationship of Sales | Tested Strategies for Startup Traction
7 年Michael Sargent thanks for the comment and hope you are well!