How to Create a Sales Funnel That Converts: A Step-by-Step Guide Part 1/2

The Modern B2B Sales Funnel: Stop Fighting How Your Customers Actually Buy

Your B2B sales funnel is probably broken. The signs are clear:

1. Only 5-10% of qualified leads convert to sales
2. 79% of marketing leads never convert
3. Sales cycles have increased by 20% in the last year

Why? Because we're trying to force modern buyers through outdated systems.

Today's B2B buying reality looks radically different:

1. 77% of buyers describe their purchase as "very complex"
2. 83% of purchases involve three or more channels
3. 6-10 stakeholders are typically involved in each decision
4. Only 17% of the buying journey is spent meeting with vendors

The traditional linear funnel is dead. Modern B2B buyers aren't following your funnel - they're creating their own path, and they're completing up to 80% of their journey before even engaging with sales.

We've just published a comprehensive guide that shows exactly how to build a modern B2B sales funnel that matches how companies actually buy today. Part 1 covers:

1. The real reasons most funnels fail
2. Modern B2B buying journey analysis
3. Customer journey mapping techniques
4. Funnel architecture blueprint
5. Content strategy framework

?? Read the full guide here: https://www.norders.agency/b2b-sales-funnel-guide-part-1/

Part 2 (coming soon) will cover implementation, technology stack, measurement, and optimization. Want to get it first? Subscribe to our newsletter at the end of Part 1.