How to Create the Right Time to Ask for The Sale!

Decade after decade, sales training programs have taught to sell first and build relationships later.?

This approach is the same as seeing a stranger on the street whom you find attractive and asking him or her to marry you—without so much as asking to meet for coffee first.?

That is exactly what happened to me today here on LI. I received a connection request with a question asking me to hire the person - without building any sort of relationship with me first!

Are you kidding me?

It is not beyond reason to expect that if you meet enough strangers, you might find a person who is lonely or curious enough to say yes to you.?Time and time again, though, you will be told “No!.”

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According to Rare Consulting,?“86 percent of consumers say loyalty is primarily driven by likability and 83 percent of consumers say trust.”?

In the marketing world, the way to build trust is first to get to know and like your audience.?

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During the ‘Know’?stage, the relationship needs to start slowly. To meet them first requires knowing the profile of your?ideal audience.?

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I said ideal audience and not target audience for a specific reason. The definition of a?target is “a person, object, or place selected as the aim of an attack.”?The use of this term in marketing circles gained popularity with a certain approach to sales based on warfare tactics.

Personally, I do not find warfare tactics satisfying, comfortable, or relaxing.?

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I refer to our audience as ideal because they are.?We know the problems our ideal audience wants solved—and we have the products and services to solve them. Those people in our ideal audience zone are in alignment with us, and vice versa.

We are able to move into the?Like?stage when both parties want to continue engaging with each other.?

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Experience this stage as an?opportunity of discovery?to engage with your audience from a sales perspective. This means creating valuable content in a variety of ways to serve your audience.?

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Valuable content solves the problems of your audience in an emotionally and mentally satisfying way.?When your content reaches that level, your prospects will want to engage with you by commenting and responding.?

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The most important action to take during this stage is acknowledgment of their engagement.?Acknowledgment is defined as “the act of recognizing the existence of someone or something” and is a powerful recognition of the whole person.?

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Questions or comments? Looking forward to reading them.

Because...

I wish you an abundance of sales, satisfaction and success...

always,

?Stacey

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More Sales Tips in my recently-released #1 best-seller,?'Selling From Your Comfort Zone'?available on Kindle, Audible and wherever books are sold anywhere in the world.?

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