How to Create a Portfolio on Linkedin — Recommendations from Expandi
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Are you still viewing LinkedIn solely as a social network for job hunting? We suggest looking at the platform differently and turning your profile into a showcase of professional and creative achievements by adding a portfolio to your account.
What better way to showcase your skills than with a LinkedIn portfolio??
It’s your business card in the professional world that visually and clearly demonstrates your talents, sets you apart from other users, attracts the attention of potential clients, recruiters, and employers, generates interest, and builds trust.
In this article, we’ll explore how to create a portfolio on Linkedin, along with tips to help you display your skills and showcase your best work.
Are you ready to create a portfolio that will make an impact?
Let’s get started!
Why Add Portfolio to Linkedin — The Power of Visuals
A LinkedIn portfolio is a professional tool that allows you to showcase your talents and skills with practical examples. Unlike a traditional text resume, a LinkedIn portfolio enables you to visually demonstrate your capabilities, proving your skills and experience. Expandi recommends selecting your best work to showcase a high level of expertise.
For example, photographers can create a gallery of photos grouped by genre, illustrators can present a series of works in a single style, and copywriters can link to their latest publications. 3D artists should include high-quality renders with brief descriptions [what it is for, which project it was made for, and technical specifications].
LinkedIn supports various types of content — images [JPEG, JPG, and GIF files], and PDFs. You can also add certificates, presentations, slideshows, links to your personal website, or portfolios on other platforms.
Difference Between CV and Portfolio
A CV is a written overview of your experience and skills, while a portfolio provides practical demonstrations of them. How do you create a memorable portfolio on LinkedIn, turning it into a powerful tool for showcasing skills and attracting the attention of potential employers, recruiters, and clients?
Let’s delve into the following topics:
Where to put the portfolio link on Linkedin?
To effectively showcase your projects on LinkedIn, start by adding a link to your portfolio or examples of your work to your profile. Here’s a quick step-by-step guide on how to link a portfolio to Linkedin.
If you plan to add a URL, open your LinkedIn profile and follow these steps:
Use the opportunities LinkedIn offers at this stage: add a title and project description using keywords. Then click “Save.” All set! The link to your portfolio has been successfully added.
This is not the only way to add your work to your profile. Let’s find out how to turn the “Featured” section on your page into a real portfolio!
How to Add Portfolio to Linkedin — Step-by-Step Guide?
To create a more complete portfolio directly on the platform, don’t limit yourself to just one link. It’s better to select several recent works that not only reflect your creative development but also vividly showcase your current skills.
To add a portfolio to LinkedIn, go to your profile and then:
This process is incredibly simple, yet many users overlook this cool and free self-presentation opportunity on LinkedIn.
How to Add Projects to Your LinkedIn Profile
Select a few of your best and most interesting projects that demonstrate your professional level. Here’s your action plan:
Once the changes are saved, the added projects will appear in the “Projects” section.
Regularly review and update your portfolio, as it should reflect your latest achievements, and the projects should remain relevant to your experience.
How to Highlight Your LinkedIn Portfolio — Secrets to Success
With hundreds of millions of users on LinkedIn, in such a competitive environment, you must create a portfolio to stand out. A portfolio is one of the key tools for attracting attention on social media. Even if you are the most qualified specialist in your field, among so many competitors, you can remain unnoticed.
Share your professional experience, skills, and achievements, possibly including additional education, professional development courses, awards, certifications, participation in relevant events, collaborative projects, and collaborations. Describe your hard and soft skills, and be sure to add visual content that reinforces everything you write:
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Focus on adding quality, relevant content that showcases your skills and experience.
Don’t overlook a powerful tool like a call to action. For example, “Schedule a consultation” or “Contact me for more information.”
By incorporating these elements into your LinkedIn account, you will create an attractive and engaging profile, effectively demonstrating your skills, highlighting your value as a professional, grabbing the attention of page visitors, and personalizing your portfolio.
Let’s look at some examples you can use for inspiration when creating your own LinkedIn portfolio.
Use Rich and Original Visual Effects
A simple, proven, and effective way to capture attention when competition for clients and projects is at its peak. For instance, consider the following strategies:
Add Lead Magnets to Your Profile
Any lead magnet you create serves as the best proof of your expertise. This could be checklists, e-books, webinar or workshop videos, presentations, or case studies. See how you can showcase your experience and provide valuable resources to potential clients:
Don’t Overlook Viral Content
This is the power embedded in the body of superheroes. Viral content grabs attention. Here’s a current tip for those who actively post updates on their profile:
Leverage the Power of Social Proof
People buy from people, and behind company profiles, there are real individuals. Feel free to showcase testimonials and endorsements from clients, colleagues, current and former employers. You can convert snippets of text into quotes for images or videos. This always looks original. Don’t limit yourself in creative impulses.
Final Recommendations for Optimizing Your LinkedIn Portfolio:
Conclusion
We hope that the tips from Expandi will help you create an appealing portfolio that showcases your experience, skills, and creative and professional achievements. Use the provided examples as inspiration for crafting a cool and interesting portfolio. While the process of preparing and creating it may seem complex, remember — it's worth it. A portfolio on LinkedIn helps build trust, demonstrate your skills, and attract potential employers and clients.
We recommend focusing on quality rather than quantity. Choose content that truly reflects your skills and experience. What can you add a portfolio to Linkedin? The content of your portfolio depends on your specialization and preferences — what exactly you want to feature on your page. Experiment with different formats to find what works best for you and sets you apart from other users.
We cannot leave your frequently asked questions unanswered:
How to add my portfolio to LinkedIn?
Your LinkedIn profile is the ideal place to showcase your portfolio. Choose projects and prepare brief descriptions for each. To add files to the “Featured” section, follow this path: “Add profile section,” “Recommended,” “Add featured.” After clicking the “+” icon, upload the prepared files.
Where to add portfolio link in Linkedin?
If you want to add a URL to link to your portfolio and are looking for how to add portfolio website to Linkedin, you can follow this short route. In your profile, select the “Add profile section,” then click “Recommended” and “Add featured.” Once you click the “+” icon, choose “Add a link.” Paste the URL in the field and click “Add.” You can add links to your portfolio in professional communities and on special services like Behance or GitHub.
Why add a portfolio to LinkedIn?
A LinkedIn portfolio is a virtual personal exhibition of achievements and a visual demonstration of your skills and experience. Every project or document added to your portfolio is a building block in the foundation of your successful career. Make it striking and memorable!
A well-crafted portfolio leaves a positive impression on potential employers or clients. Here are five benefits of placing a portfolio on a professional platform:
Have you created a strong LinkedIn portfolio? Use it as intended — to build and promote your personal brand, demonstrate your skills, qualifications, and experience, and attract opportunities while seeking new positions, clients, or capturing the attention of recruiters. Expandi will help you achieve maximum results — automate outreach tasks, create personalized invites and messages, and enhance interactions with your target audience.
Register now and experience the power of automated outreach on LinkedIn with a free 7-day trial of Expandi!
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