How to Create a Personalised Video Experience for the Luxury Sector

A study by Amazon found that live video shopping allows luxury brands to reach a wider audience, with 40% of viewers tuning in from outside their home country.

The rise of live video shopping has revolutionised the way customers interact with products, providing an immersive and personalised shopping experience. This trend is particularly relevant in the luxury industry, where customers expect a high level of engagement and exclusivity.

By using video, customers can get a better sense of the details and craftsmanship of the luxury product, which can be difficult to convey through just images. Live video demonstrations of the products can also give customers a sense of how a piece looks and moves in real life, which can be especially helpful for item with complicated movements and designs.

Video can also be used to highlight the story behind a brand or piece, such as showcasing the process of how a piece of clothing is made, or the history of a accessory brand. This can help to create an emotional connection with the customer, which can be a powerful tool in building brand loyalty.

To learn more on how your e-commerce business can create a personalised video experience for the luxury industry, read our newest article below:

https://conferwith.io/knowledge-base/omnichannel/how-to-create-a-personalised-video-experience-for-the-luxury-sector/

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