How to Create a Personal Branding Statement for Your Resume

Did you know that you can create a personal branding statement that reflects your very best skills, experiences, expertise, and unique value proposition when you write a resume? If you didn’t know that you have been missing out on a great opportunity to wow recruiters and potential employers from the get-go with your resume. Your personal branding statement is more of a tagline or a slogan for your resume. It can set the tone of the whole document when written right.

Why add a personal branding statement to your resume?

Just like many other resume elements, the personal branding statement helps you uplift the quality of your resume. Your resume becomes more compelling to hiring managers when you add this small line to the document. So, what else does a personal branding statement help you with?

• Stand out in the job market by showing employers your worth
• Clarify your value with a short statement that clearly explains what you offer
• Showcase your confidence as a seasoned professional well aware of their strengths and values

How to write a strong personal branding statement for your resume

If you are about to write a brand new resume, we suggest that you include a personal branding statement in it. Here is how you can write a strong and impactful personal branding statement for your resume:

1. Know your audience

You should tailor your personal branding statement to match your audience. This means paying attention to the needs and requirements of a particular employer or industry. Consider the most important aspects that a recruiter from your target industry looks for in an ideal candidate and ensure that your statement mentions them.

2. Highlight your unique selling points

What makes you stand out as a job seeker when you are on a job hunt? Is it your specialized skills in digital marketing? Or do you have a knack for inventing unorthodox software solutions? Whatever that makes you special as a professional must be highlighted on your personal branding statement.

3. Be specific when you write it

Don’t let your personal branding statement lose its charm by including cliched phrases such as “hard-working,” or “motivated.” Your personal branding statement is a place where you must be as specific as possible. Use real-life information and data to make your branding statement unique to you.

4. Keep it concise

Since your personal branding statement is the first thing that a hiring manager sees on your resume, it is important for it to be concise and impactful. If it is too long, no one would like to read it through. Therefore, it is important to keep the statement down to one line.

Where should your personal branding statement go on your resume?

The best place to display the personal branding statement is at the very top of your resume. You can ensure that your personal branding statement has maximum visibility by placing it below your name and contact information on the resume. You should also include your personal branding statement in your cover letter and LinkedIn profile for a more coherent job application.

By?Resume Mansion