How to Create The Perfect Call-to-Action

Are you getting a lot of traffic on your website but not enough conversions? Are people leaving your website without taking any action?

Well, if you answered yes, the problem could be with your calls-to-action (CTA), or the lack thereof.

Yes, you heard it right. A lack of enough or effective calls-to-action could be the main reason why your site is facing low conversion rates.

CTAs are what prompt a user to take a desired action when they navigate through your website. If you don’t add the right CTAs at the right places, your website viewers might find the site difficult to navigate and leave. Even if they navigate through the website easily, adding a call-to-action at the right place might just be what you need to get more conversions.

So, if you want to know how CTAs can help your business and how to create the perfect call-to-action, you have come to the right place.In this in-depth article, I will elaborate on the various nuances of creating the perfect call-to-action that you can use for your business.

Here are some expert tips and techniques on how to create a perfect call-to-action for your business:

1. Use Command Verbs

The number one rule for creating a perfect call-to-action is to use strong command verbs that demand the desired action. Preferably, use such action words right at the beginning of your call-to-action to get the maximum impact.

The choice of action words depends entirely on the action that you want people to take:

• If you want people to shop use words like “shop,” “buy,” etc.
• If you are offering a free resource that you want viewers to see, use words like “download,” “read,”, “check out,” “get,” etc.
• If you want people to join your mailing list or an online community, use words like “subscribe,” “join,” “enlist,” “sign up,” etc.

Image Source: Plated

You get the gist, right?

Use strong action words relevant to the desired action, and prompt viewers to take that action using your action buttons.

2. Generate Curiosity

One easy and effective way to design a perfect call-to-action is to generate curiosity in the viewers so that they will want to take the desired action.

Keep the audience engaged and generate the curiosity to learn more. Whether it is about your product, service, or the brand in general, making people curious is a good way to get the desired results.

Ask a Question

One way to generate curiosity using CTAs is to ask a question and ask viewers to provide their details before they can get the answer to that question.

For example, if you want people to provide their email address so that you could build your mailing list. You can ask people a question about a topic wherein your expertise lies. Then you provide the answer to that question but ask people to provide their details before they get the answer.

It’s a neat trick, right? And it is an effective one in that it gets the desired result—getting the email addresses of your website visitors.

Check out this example of a call-to-action that generates curiosity among the readers and prompts them to find out more.

Continue reading this article on Shane Barker's blog.