How to create an online brand appearance?
Social media can be intimidating or might seem as useless for your business. Especially if your customers do not fall into the stereotypical social media user category. That is a really common mistake many business owners make.
Many of my clients come to me for help with creative print documents, designing brand identity, and creating an ad or a website. But nearly 90% of them are either not thinking about social media at all or have the opinion that this is not necessary for their business. For that reason, they are losing the opportunities and therefore customers who could have been acquired through the social channels.
So here are some tips for every business out there:
Create social media presence (Instagram, Facebook, LinkedIn, Pinterest, Twitter, etc.)
In the next edition I will be releasing the full guide on social media presence for a modern business, so make sure to check your email for an update!
Invest in a good website and SEO specialist
Website is the heart of every business, if you don't have one or your website is looking like it was made by a 10-year-old for a cookie, then it will not help your business at all. Even more so it could seriously harm your reputation and customer acquisition rates by scaring customers away. For the beginning, $1000 would be enough to make you a nice-looking landing page with a good to SEO start. Then invest time every month in backlink creation and Google Ads. (trust me it is worth it!)
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Create original content from your work
The easiest way to create content is to show what you are doing. It doesn't require too much effort and helps you grow online fast. Start by simply posting once a day for a month and see how much it will change your appearance on the world wide web!
Use Google to boost your business!
Most essential tools for every business are provided by Google and are free to use:
More tips are coming next week! Stay tuned and leave a like if you liked this week's episode!