How to create a new category

How to create a new category

First we had the taxis.


Then came the Ubers, Hala and Careems.


The ride hailing sector was covered from all angles.


So, entering the market is quite difficult.


But what if you enter the market as a EV riding hailing app and call it BluSmart?


That might be a good idea because the concept took off in many other cities.


To start with how about using 100 Audi E-Tron SUVs and 130 drivers in Dubai?


That too might be a good idea.


Because BluSmart the ride-hailing startup, counts BP Ventures, Mayfield India Fund and Green Frontier Capital among its early backers.


In Jan, the startup raised $25 million from Switzerland-headquartered impact fund ResponsAbility to pump up its charging infrastructure.


Last month, BluSmart announced its annual run rate grew 102% to $60 million, marking a compound annual growth rate of 300% over the last three years.


The startup has a fleet of more than 7,300 EVs, covering nearly 286 million miles, and aims to reach 10,000 by the end of 2024.


The Gurugram-based startup has quietly entered Dubai and Abu Dhabi and it looks like the Ride Hiring sector is getting an EV makeover.


Anmol Jaggi Tushar Garg Punit K Goyal - wishing you the best.


BTW, the DMD Group now has a new milestone of 142,000 professionals and come meet us at BITS Pilani on May 31st at 6pm during the Metaverse Mastery.


The seats have been sold out but standing space is available.




June Manley

Founder | CEO | CMO | Growth Mindset | Critical Thinker | Conscious Leader

10 个月

Creating a new category demands a good understanding of the market. Looking forward to your insights!

Brad Stevens

CEO at Outsource Access: Talented, Affordable, Staff from the Philippines supporting SMB’s in 75+ industries including franchisors and franchisees (500 staff: Marketing, Sales, Operations, Finance, Exec Admins and More)

10 个月

This topic is timely given how fast industries are evolving. It's essential for businesses too.

Irina Sanchez de Lozada

Helping Corporate Leaders, Business Owners, and Coaches Achieve Exponential Growth, Unlock Bold Opportunities, and Create Massive Results | Flow State Activation | Visionary Thinking | Innovative Strategies

10 个月

Tap into niche markets that may not be addressed yet but have potential.

édouard Labossière

Senior Traffic Manager chez Agence 33 Degrés

10 个月

Implementing and executing perfect marketing strategies is also vital - no point having a great idea if people don't know about it!

Monalisa A.

Global Marketing Leader| Accelerating Product Adoption & Brand Growth | Blockchain | Web3 | AI | Fintech |Go-to-market Strategist | Public Speaker |Advisor

10 个月

This reminds me of Blue Ocean Strategy, creating your own market rather than compete in an existing one.

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