How to create a new category
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
First we had the taxis.
Then came the Ubers, Hala and Careems.
The ride hailing sector was covered from all angles.
So, entering the market is quite difficult.
But what if you enter the market as a EV riding hailing app and call it BluSmart?
That might be a good idea because the concept took off in many other cities.
To start with how about using 100 Audi E-Tron SUVs and 130 drivers in Dubai?
That too might be a good idea.
Because BluSmart the ride-hailing startup, counts BP Ventures, Mayfield India Fund and Green Frontier Capital among its early backers.
In Jan, the startup raised $25 million from Switzerland-headquartered impact fund ResponsAbility to pump up its charging infrastructure.
Last month, BluSmart announced its annual run rate grew 102% to $60 million, marking a compound annual growth rate of 300% over the last three years.
The startup has a fleet of more than 7,300 EVs, covering nearly 286 million miles, and aims to reach 10,000 by the end of 2024.
The Gurugram-based startup has quietly entered Dubai and Abu Dhabi and it looks like the Ride Hiring sector is getting an EV makeover.
Anmol Jaggi Tushar Garg Punit K Goyal - wishing you the best.
BTW, the DMD Group now has a new milestone of 142,000 professionals and come meet us at BITS Pilani on May 31st at 6pm during the Metaverse Mastery.
The seats have been sold out but standing space is available.
Founder | CEO | CMO | Growth Mindset | Critical Thinker | Conscious Leader
10 个月Creating a new category demands a good understanding of the market. Looking forward to your insights!
CEO at Outsource Access: Talented, Affordable, Staff from the Philippines supporting SMB’s in 75+ industries including franchisors and franchisees (500 staff: Marketing, Sales, Operations, Finance, Exec Admins and More)
10 个月This topic is timely given how fast industries are evolving. It's essential for businesses too.
Helping Corporate Leaders, Business Owners, and Coaches Achieve Exponential Growth, Unlock Bold Opportunities, and Create Massive Results | Flow State Activation | Visionary Thinking | Innovative Strategies
10 个月Tap into niche markets that may not be addressed yet but have potential.
Senior Traffic Manager chez Agence 33 Degrés
10 个月Implementing and executing perfect marketing strategies is also vital - no point having a great idea if people don't know about it!
Global Marketing Leader| Accelerating Product Adoption & Brand Growth | Blockchain | Web3 | AI | Fintech |Go-to-market Strategist | Public Speaker |Advisor
10 个月This reminds me of Blue Ocean Strategy, creating your own market rather than compete in an existing one.