How to create a multi-channel content strategy

Be seen in more places. Create your ecosystem of content marketing.?

The holistic approach that allows you to be in “all the places” while only doing half of the work. Sounds like a dream, right??

Let’s explore what that could look like right now…?

Start with 1-3 channels?

We recommend you start out with 1-3 channels and build from there. This could look like:

1. Core channel: long-form channel as mentioned above (podcast, blog, video channel)
2. Secondary channel: you could choose 1-2 social media channels or x1 social media and Pinterest)?
3. Email marketing: you want to try and prioritise this as well: contact your mailing list weekly, bi-weekly, or monthly

Define the frequency?

Next when creating a multi-channel content strategy is working out the frequency. How often do you want to show up on each channel??

You might do this:?

• Weekly or bi-weekly long-form posts on the core channel
• Daily or every second day on a secondary platform (weekly or bi-weekly if a long-form channel)?
• Monthly, bi-weekly or weekly emails?

Repurpose to multiple channels?

Once you define the frequency of the core channel and that “long form” post you can use the content created in those to repurpose the content already created in-directly.?

Break up that long-form post into mini-educational posts. Create posts linking back to this piece or just share experiences related to this topic.?

MAKE sure that the main “core” channel piece of content is used as much as possible.?

E.g?

• x1 blog on: how to create a multi-channel content strategy…?
• x3-4 social media posts: x1 guide on this topic, x1 story of our experience, x1 educational video??
• x3-4 Pinterest pins: linking to the blog?
• x1 email: summarising the blog and giving extra tips?

Build, grow, expand?

Once you build this strategy up, you can start to add more channels into your ecosystem. Start with 1-3 and then grow.?

That blog can become a podcast.?

That Instagram post can be used on LinkedIn or Facebook.?

The Reel can be used on TikTok. Start small and grow each time you review your content strategy.?

If you want to dive deeper into this, I have a free workshop building out more than just the logistics of a content marketing strategy. You can watch it at any time! Get access here.?