How to create more hype for a product launch? Any recent examples?

1. Teasers and Teaser Campaigns: Start teasing your product well in advance of the launch date. Teasers can be cryptic images, videos, or messages that pique curiosity. A recent example of this is Apple's cryptic teaser campaign for the iPhone 13, which included enigmatic images and phrases that got people talking and speculating.
2. Social Media Previews: Utilize your social media channels to share sneak peeks of the product, behind-the-scenes footage, and even user-generated content related to the product. This can be seen with companies like Tesla, which often shares glimpses of their upcoming vehicles on social media to build excitement.
3. Influencer Collaborations: Partner with influencers who align with your product's target audience to create anticipation. These influencers can offer reviews, unboxing videos, or sneak peeks to their followers. An example is Fenty Beauty's collaboration with makeup artists and beauty influencers for product launches.
4. Pre-launch Contests and Giveaways: Engage your audience with contests, giveaways, and interactive challenges related to your product. This approach encourages participation and word-of-mouth promotion. Xbox's giveaways and contests ahead of console launches are good examples of this strategy.
5. Limited Editions and Scarcity: Create a sense of exclusivity by offering limited edition versions of your product or a limited quantity during the launch. Supreme, a streetwear brand, is famous for this approach, with limited drops that sell out quickly, driving excitement.
6. Email Marketing and Newsletters: Use email marketing to keep your subscribers informed about the launch. Share exclusive details, offer early access, and provide incentives for signing up for your newsletter. Many e-commerce companies like Fashion Nova use email marketing effectively for product launches.
7. Interactive Experiences: Develop interactive experiences, like virtual reality tours or augmented reality previews, that allow potential customers to engage with the product before it's available. Pokémon GO's augmented reality events and promotions are excellent examples of this.
8. Event Marketing: Host launch events, whether physical or virtual, to showcase the product. Involve key stakeholders, customers, and the media. The product launch event for the Tesla Cybertruck was a notable online event that generated a lot of attention.
9. Collaborations: Partner with other brands or artists to create a limited edition or co-branded product. This can help tap into a broader audience. For example, Nike often collaborates with popular designers and artists to create buzz around their sneaker launches.
10. User-Generated Content (UGC): Encourage your customers to create content related to your product and share it on social media. You can run UGC contests or simply provide a unique hashtag for people to use. GoPro is known for leveraging UGC effectively, with user-generated action videos featuring their products.

Remember, the key to a successful product launch is building a story around your product and making potential customers feel like they are a part of that story. Consistency across all marketing channels is essential, and timing is crucial to create a well-coordinated and impactful launch. Always adapt your strategy to your target audience and the unique qualities of your product.