How To Create Mobile Game Mechanics and Meta Successfully

Have you ever been sucked into a mobile game and wondered, "What's the secret sauce here?” As an industry veteran, our VP of Mobile Publishing, John Wright Wright says that it boils down to fun mechanics and a deep meta-game. These aren't just buzzwords – they're the magic that keeps you glued to your screen, coming back for more.? This winning combo isn't just good for players – it helps developers create games that thrive in the long run.

What makes a game appealing to players and publishers alike? Let's objectively examine what publishers are currently seeking:

The Power of Good Mobile Game Mechanics and Engaging Meta

Games with fundamentally satisfying core mechanics and a deep meta-game, offering players a clear path to progress, are the ones that keep them coming back. Even during the Hyper Casual craze, established strategy game giants honed these elements for Casual, Mid-Core, and Hardcore audiences. This focus on core gameplay is why they stayed evergreen in 2023 and will continue to dominate in 2024.

Rise of Hybrid Casual Games

In this category, the fun core loop mechanics have evolved into a more comprehensive experience, which in turn makes developers aim toward creating content that’s compelling enough for players to return for at least 30 days and beyond. ?

The Role of Meta in Success

Building games with integrated meta-features from the beginning has become crucial. Meta not only enhances player engagement but also increases monetisation opportunities, boosts In-App Purchase (IAP) amounts, and ultimately raises LTV while counteracting escalating Customer Acquisition Costs (CAC). Hybrid Casual games are a favourite right now, offering publishers high revenue and long-term player engagement. However, the market is already crowded and getting competitive.

Here at Kwalee, we're staying open-minded. We talk to all kinds of studios, not just those following the latest trends. Falling into this narrow mindset can lead developers and publishers alike to a situation akin to the challenges faced during the evolution from the Hyper Casual boom to the current games industry. Look at successful companies like King or Scopely - they built empires on more intricate games, not just the simplest trends. Focusing on great gameplay, not just trends, is key to long-term success. John sums up key points about game meta and core mechanics, and also offers pertinent advice to succeed in the changing landscape of mobile games in this blog post.