How to Create a Memorable Trade Show Experience in a Pandemic

Where have all the trade shows gone? It’s another COVID casualty, y’all. And despite attempts to forge ahead with virtual events, it’s just not the same as the real thing.

If you’re like us, you’ve probably got lost in a few moonage daydreams, remembering those carefree, pre-pandemic days. Those cavernous conference center floors have never been so sad, so lonely.

And so hot!

As trade shows make their intrepid return, it’s kind of like going on a date with your high school crush—it’s years later, they look great, you look awesome, and you’re feeling all the feels. It’s finally going to happen. There’s no way it could end badly.

Unless, of course, you don’t share the same vax and mask credo.

And like it or not, if you’re getting ready to dive back into in-person trade show marketing, you might have to think about that. We all want to get back to business, but you must do it safely—or else we’re back to Zooming it … (cue the sad trombones).

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