How to Create a Marketing Campaign Using AI
Renuka R. Rane
Helping B2B companies drive revenue growth through digital transformation & marketing automations | AI-powered B2B marketing coach & consultant | Marketing HQ
It's not about replacing human creativity but amplifying it with the superpowers of AI. So, embrace the future, embrace AI, and get ready to watch your marketing campaigns soar to new heights! ???
Fun Fact! Did you know?
If you swap “On orders above ?2000, get a free coffee mug” for “Get a free coffee mug on orders above ?2000”, customers would receive it much better. Why? ???
Our quirksome brains feel more in control and fair-played when the limit comes before the reward. We like to hear the bad news first before the good news. ????
A series of experiments showed an increase of 8% CTR with this messaging. Simple shift, with a big impact. Remember, it's not just about the words, but how you present them! ??
Source: Kirk L. Wakefield, Priya Raghubir, J. Jeffrey Inman. Have We Got a Deal for You: Do You Want the Good News or Bad News First? Journal of Service Research (August 2022).
Let's look at how to create marketing campaigns with AI
1?? Audience Research
Start by using AI-powered tools like?IBM's Watson. These tools act like detectives, uncovering valuable insights about your target audience. They help you understand what makes them tick, what they're looking for, and why. It's like having your very own marketing Sherlock Holmes! ??? ♂???
2?? Competitor Research
Next, spy on your competitors with AI-powered tools like?Adthena. Gain the inside scoop on what ad copy works like a charm, the hottest ad formats in your niche, and even discover opportunities they might have missed.?
3?? Writing Copy
Now, leverage AI copywriting tools like?Jasper,?ChatGPT, and?Copy.ai. These tools act as a team of expert wordsmiths at your fingertips, helping you create ad copy that grabs attention, sparks curiosity, and compels people to take action. It's like having a magical pen that writes captivating copy! ????
4???Making the Creative
Don't settle for mediocre visuals. Use AI-powered tools like?Diffusion Bee?and?Adobe Firefly?to create stunning graphics and videos that make your audience go "Wow!" It's like having a virtual Picasso by your side. ???
5???Finding Keywords
In a world where finding relevant keywords feels like searching for a needle in a haystack, let AI-powered tools like?BrightEdge?help you uncover those hidden gems. It's like having a treasure map of the most valuable keywords! ?????
6???Targeting with Advantage Plus
AI-powered tools like?Advantage Plus?supercharge your targeting strategies, helping you precisely reach the right audience. ????
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7?? Crafting CTAs
Calls-to-action (CTAs) are the secret sauce that drives conversions. Personalize your CTAs based on your audience's preferences using AI tools like?Persado. It's like having a persuasive guru guiding you to create the perfect CTA! ????
8?? Compelling Headlines
The first impression matters, and AI-powered copywriting tools like?Persado?know it best. They whip up attention-grabbing headlines that make your audience stop scrolling and take notice. It's like having a headline wizard casting a spell of curiosity! ????
Are you ready to harness the power of AI for your brand?
Do you wish to leverage AI to boost your marketing? Do you wish to outsmart your competition with AI? Discover how to incorporate the power of AI in your marketing efforts and become more productive and effective.
? Leverage AI in marketing and content creation
? Generate more sales-qualified leads with AI and automation
? Implement AI in Branding, Social Media, and SEO
? Get more ROI from your performance marketing efforts with AI
?And much more…
We are offering a 6-month unique AI-Driven Digital Marketing Automation program to 12 companies who are ready to explore the power of AI-driven sales & marketing.
Hurry up! Check your readiness & apply now.
For more insights, tips, tricks & advice on Digital Marketing with AI:
AI-Enabled Dynamic Communication Specialist at MarketingHQ | Amplifying Brand Voice | Strategic Content Repurposing Expert
1 年Incredible post, Renuka! Embracing AI in marketing campaigns is truly the way forward.? It's impressive how a simple tweak in the messaging can lead to an 8% increase in CTR. Your step-by-step guide on leveraging AI tools for audience research, competitor analysis, copywriting, creative design, and more is incredibly helpful. The AI-powered tools you've mentioned, like Watson, Adthena, Jasper, and Persado, seem like essential companions for any marketer looking to stay ahead of the competition.? I'm excited to explore these tools and discover how they can elevate the marketing game! ???? Your 6-month AI-Driven Digital Marketing Automation program sounds like a fantastic opportunity to dive deeper into the world of AI-powered marketing.? Your enthusiasm for AI and its potential to generate more sales-qualified leads is contagious!
Founder & CEO at Momentum Business Group
1 年I'm curious can you help us for my martketing ?
Chief Executive Officer at BD Software Distribution Pvt. ltd.
1 年Hi let’s connect on this