How to create LinkedIn message ads?

Are you struggling to cut through the noise and get your message directly to decision-makers??

LinkedIn Message Ads, previously known as Sponsored InMail, might just be the solution you need. These advertisements appear directly in a user's LinkedIn inbox, providing a very direct and efficient means of interacting with your intended audience.?

The average open rate for LinkedIn message ads is about 55%, but it can reach 70% based on factors like the campaign's targeting and the appeal of the offer. This makes message ads a powerful tool for organisations looking to engage with the right individuals at the right time.?

In this guide, we'll look at how to create LinkedIn message ads that resonate, convert, and generate meaningful engagement.

What Are LinkedIn Message Ads?

LinkedIn Message Ads are a type of direct messaging that enables businesses to send personalised messages to users' LinkedIn inboxes. Compared with traditional display ads, these ones are more interesting since they aim to look like a conversation.

Steps to Create LinkedIn Message Ads

Although creating LinkedIn message ads is a simple procedure, it is important to carefully follow each step to guarantee maximum impact. Here’s a step-by-step guide to help you craft and launch effective LinkedIn message ads that resonate with your audience and drive results:

1. Set Up Your Campaign Manager Account

• Log in to Campaign Manager: If you don’t have a Campaign Manager account, you’ll need to set one up.
• Choose Your Goal: Decide on a goal that will complement your campaign, such as increasing brand exposure, lead generation, or website traffic.

2. Define Your Target Audience

• Demographics: Choose your target market according to factors like region, industry, and job title.
• Interest and Behaviour: Users can also be targeted according to their LinkedIn activity, such as the groups they participate in or the content they view.

3. Choose Ad format

• Choose “Message” from the “Ad format” section of the campaign setup.

4. Create Your Message Ad

• Craft the Message: Write a personalised message. Make it succinct, interesting, and direct. Think of including a compelling CTA, like "Sign up now" or "Learn more."
• Add Sender Details: To boost the chance that the message will be opened, select a reputable sender, like a business leader.
• Include a Banner Image (Optional): Although it's not required, including an image can help your message stand out more visually.

5. Set Your Budget and Schedule

• Budget: Choose how much you will spend each day or overall for the campaign.
• Schedule: Decide when your campaign will begin and end. LinkedIn will give you an approximation of the number of individuals you can reach on a budget.

6. Review and Launch Your Campaign

• Double-check Everything: Before launching, make sure your message, target audience, and budget are all set correctly.
• Launch: Once everything looks good, hit the launch button. Your Message Ad is now live!

5 Tips for Creating Effective LinkedIn Message Ads

It takes careful planning to create LinkedIn message ads that connect with your audience. Here is professional advice to help you create advertisements that draw viewers in and encourage action:

1. Personalise Your Message

To make the letter feel more personal, address the receiver by name. Tailor the information to the recipient's industry, occupation, and any particular difficulties they may have.

2. Keep It Short

LinkedIn users are busy professionals, so it's important to keep your message concise and impactful. Aim for 150–300 characters to keep readers' interest and successfully convey your main point.

3. Use a Clear Call-to-Action (CTA)

Whether you want the receiver to visit your website, download a guide, or register for a webinar, make it very clear what you want them to do next. Engagement may be greatly increased with a clear and appealing call to action.

4. Test Different Variations

Don't accept the first draft as final. Try a variety of messaging, calls to action, and audience subgroups to see what works best. You can easily conduct A/B testing with LinkedIn's Campaign Manager, which will help you optimise your strategy.

5. Monitor and Adjust

Keep a close eye on your campaign's performance. If the results don't live up to your expectations, be prepared to improve the situation by changing your budget, targeting, or message. A campaign's ability to adapt to and respond to data is essential.

Frequently Asked Questions (FAQs)

Let’s go over some frequently asked questions from executives about how to create LinkedIn message ads.

1. How much do LinkedIn message ads cost??

The cost-per-send (CPS) model is commonly used for LinkedIn message ads, which means you pay for each message you send to your target demographic. The price fluctuates based on variables such as the demographics of your target audience and the level of competition for reaching that particular population. It may approximately cost $0.25 – $0.75 per send.

2. Can I use LinkedIn message ads to target particular job titles or industries?

Unquestionably. With LinkedIn's incredibly precise targeting choices, you can make sure the correct individuals see your message by focusing on particular industries, job titles, seniority levels, company sizes, and more.

3. How long should a LinkedIn message ad be?

A LinkedIn message ad should be between 150 and 300 characters long. If you want to get the recipient's attention right away, try to be brief, intriguing, and action-oriented.

4. How can I measure the effectiveness of my LinkedIn message ad campaign?

The effectiveness of your LinkedIn message ad campaign may be evaluated by keeping an eye on important indicators like conversions, open rates, and click-through rates (CTR). You can access these insights by using LinkedIn Campaign Manager.

5. Can I include links or attachments in my LinkedIn message ads?

Your LinkedIn message ads can contain hyperlinks to landing pages, or other pertinent resources. Attachments are not supported, though.

Conclusion

We hope this guide has provided you with valuable insights into creating effective LinkedIn message ads. By following these steps and tips, you can craft compelling messages that engage your target audience and drive results. Remember, the key to success lies in personalisation, a clear CTA, and continuous optimisation.

Boost Your LinkedIn Impact with Our Tailored LinkedIn Marketing Solutions

Maximise your professional presence and connect with your right audience through our expert services designed to drive meaningful engagement on LinkedIn.

Need help generating leads through LinkedIn marketing? We can help.

1. Please leave a comment below or?
2. Send an email to [email protected] , or?
3. Book an appointment on this link: https://www.calendly.com/brandupwise/strategy-consultation