How to create LinkedIn document posts
John Espirian
Relentlessly helpful? LinkedIn? nerd, trainer & speaker. Creator of Espresso+ community & UpLift Live conference. Not a douche canoe ??
LinkedIn now lets you add Word, PowerPoint and PDF documents to your posts. If you have the feature, you'll see a document icon in the posting panel at the top of your home feed. It's highlighted below.
Click the document icon and you'll be prompted to browse your computer for a document to share. The supported document types are:
?? Format: Word (DOC/DOCX), PowerPoint (PPT/PPTX) or PDF
?? Max. length: 300 pages
?? Max. size: 100MB
Once you've selected a document, you'll see this screen:
As shown above, the document is previewed, and you can enter a document title.
The space above that is for normal post text, where you can introduce the document.
After you complete the post, it will show up in the feed with the document as an inline item, allowing people to consume the content without leaving the feed.
The document post contains back and forward page buttons (shown only on multi-page documents):
There is also a fullscreen button:
The fullscreen option offers two further features: accessibility mode and document download. These are shown in the top-right corner when the document is in fullscreen mode.
Accessibility mode simplifies the display and shows pages individually rather than side by side. For PDFs, accessibility mode passes control to your web browser's PDF plugin, and you should see common PDF controls on the right-hand side of the page.
The download button lets you save a copy of the document to your computer, so that you can view or print it offline.
Document post stats
Document posts are still relatively new on LinkedIn, having been implemented around October 2018. To increase interest in them, LinkedIn seems to be boosting their reach.
In December 2018, one of my document posts received more than 200K views in just over a week.
Thanks to Andreas Jonsson and the team at SHIELD INTELLIGENCE for these graphs of the post's performance.
Some stats I measured manually:
- 04 December 2018: 82,544 views
- 06 December 2018: 125,472 views
- 09 December 2018: 197,134 views
- 10 December 2018: 200,808 views
There's no doubt that this sort of boost won't last long, but if you've got the document post feature already then don't be afraid to give it a whirl.
Remember: post only relevant, helpful content. Posting salesy or spammy content won't get you far.
Over to you
Let me know what you think of the new document posts feature by leaving a comment below.
To get more LinkedIn tips, check out my #LinkedInLearnerLounge posts on LinkedIn or look here: espirian.co.uk/linkedin/
This article first appeared on the Espirian blog at https://espirian.co.uk/linkedin-document-posts/
Fractional and Interim Chief Marketing Officer | Product Launches | Business Transformation | B2C | Tech | Telco | Entertainment | Global | Customer Acquisition & Retention | Ex Sky, BT, Samsung, Motorola
1 年hi there can you find out how many downloads you have had and who downloaded the content?
Experienced Administrative Professional | Salesforce Certified Administrator
1 年Hi John Espirian, I'm trying to upload a document with 24 pages on LinkedIn, but only the first 4 pages are showing up. Do you know why this is happening? If someone downloads the document, they can see all 24 pages, but when I upload it on LinkedIn, it only displays the first 4 pages. Thank you.
Communication & Marketing, Community Partnership Management, Adjunct Business Professor
1 年What if I want to edit the document I uploaded; for example, I used a print doc, and there's a bleed in the image. I now have a clean version, but do not see the option to update the document.
Communication Specialist // I Help Businesses Appeal to their Target Customers and Stakeholders | B2B Marketing | Content Creation | Event Coordination | Sustainability Communication
1 年Thanks a lot for sharing
Marketing Campaigns Manager at DeviceAtlas
2 年I wonder if links contained within the document are still clickable once it's posted to LinkedIn using this feature?