How to create a LinkedIn carousel? - 2024

The LinkedIn carousel! ?? This super-practical format lets you display multiple visuals and ideas in a single post, making it perfect for capturing your audience’s attention and leaving a lasting impression. Want to boost your engagement and stand out in the feed?

It’s time to master carousels like a pro!

Let’s go! ??

Why create a carousel? (Spoiler: it works!) ??

The LinkedIn carousel is a secret weapon for grabbing your audience’s attention. Wondering why so many experienced users love it? Here are three reasons you’ll want to jump on board:

• Keep your audience hooked ??: Slides keep rolling, and each visual delivers a key piece of information. The result? People spend more time on your post, sliding through the content, and LinkedIn loves that! It’s like telling a story that makes viewers want to see what happens next. Perfect for capturing attention and avoiding the dreaded scroll-past!
• More visibility, more dopamine ??: More slides mean more chances for your audience to interact! And LinkedIn’s algorithm rewards posts that keep users engaged. With a well-crafted carousel, you can boost your post’s reach without breaking a sweat. ??
• Build your reputation ??: A well-designed carousel is a great way to share tips, ideas, and insights without overwhelming your audience. The slide-by-slide format makes content easy to digest and accessible. By using this format, you position yourself as a friendly and inspiring expert.

Discover 4 more benefits and tips here!

The 5 Steps to a winning carousel

Ready to give it a try? Here’s how to create an engaging carousel in 5 simple steps:

1.Find your golden topic ??

Choose a subject that resonates with your audience. A quick tip? Break it into 5 to 15 key points—each point becomes a slide. The result? A simple, impactful, and dynamic post.

2. Use Canva ??

Not a design pro? No worries! Canva is a free, user-friendly tool that helps you create professional-looking carousels. It offers ready-to-use templates you can easily customize.

3. Add some punch and fun ??

Use bold colors, add visuals, and keep text short but impactful. The idea is to create a design that catches the eye and keeps people swiping to the end. A great design and great content go hand in hand!

4. Convert to PDF (yes, PDF!) ??

Surprise! To post a carousel on LinkedIn, simply convert your file into a PDF. When you upload it, LinkedIn transforms it into a swipeable slide carousel. Simple, effective, and magical! ?

5. Boost your post ??

Start with a fun, attention-grabbing intro and end your last slide with a call-to-action to encourage interaction, saves, or shares.

4 Tips for a perfect LinkedIn carousel

Want to take your carousel to the next level? Here are 4 unbeatable tips to make it irresistible:

1. Create suspense ??

Grab attention on the first slide with a question or intriguing statement, and add a small arrow to encourage viewers to move to the next slide.

For example: “Discover 5 secrets for captivating content ??.”

You don’t have to do this on every slide—this technique works best at the beginning to capture interest!

2. Keep it visually consistent ??

Colors and fonts matter! Choose complementary colors and stick to your brand guidelines if possible. Maintaining a consistent visual style makes your carousel look more professional and appealing to your audience.

3. Use numbers and examples ??

Numbers and real-world examples always hit the mark. Include concrete elements like: “+30% engagement by adding a CTA” or “Case study: how this post generated 500 interactions in 24 hours.” Real data and case studies captivate and add credibility to your content, offering true value to your carousel.

4. End with a killer call-to-action ??

Never finish a LinkedIn carousel without a clear call-to-action! Encourage your audience to engage—whether by commenting, sharing, or clicking on a link to learn more.

Examples: “Share your thoughts in the comments!” or “Want to know more? Click the link in the description.”

A strong CTA makes all the difference in boosting engagement!