How to create a lead magnet to verify your idea or feature

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A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details.

3 examples of lead magnets I’m currently running:

Cost per lead magnet $4. Lead magnet capture interest but can be optimized further by testing audiences and value proposition.

Cost per lead $1. This is my best performing creative

Cost per lead $10+. It’s harder to target investors than mass consumers

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