How to Create a Landing Page that will Increase Business ROI

A landing page is a webpage designed to convert your website visitors into leads. A well-structured landing page is a key to maximizing your ROI.

So, you’ve generated and captured leads. Where do you take them? To your landing page, of course!

Your landing page will allow you to gather necessary data about your leads through a sign up form. You can entice your leads to sign up by clearly outlining the value of your product or service.

Here’s what you need to know about landing pages:

Benefits of Landing Pages

1. The consumer will have focused attention.

Landing pages are designed to allow consumers to take action without distractions. A website’s home page and other web pages can cause a visitor to wander from your offer. Having a landing page enables you to holds your lead reader’s attention until your the desired action is made achieved.

2.  A landing page allows you to build your niche market.

A landing page provides an opportunity for your ROI to grow. The page will let you spread your niche market, promote your service or product, get new consumers, and create sales. Landing pages are designed to specifically target your ideal audience.

The page is also structured to elicit specific actions. You can let people sign up to your newsletter, leave contact information, schedule a consultation or make a purchase using the landing page.

3. A landing page creates data and insights.

The key to creating what consumers want is to get to know them better. One way you can do this is to gather information using a landing page. It will also let you analyze which among your campaigns is performing best. The data you gathered from your landing pages equips you with a better understanding on how to refine your marketing campaign and strategies.

Key Components of a Landing Page

1. Action-Oriented Headline

The headline contains a brief information about your offer. It should be clear and concise, so that visitors can realize the value in your offer in less than 10 seconds. Use an action-oriented headline to place emphasis on the value of your offer.

2. Unique Selling Proposition (USP)

The USP is the reason why you stand out among your competition. It presents the reason why your product or service is unique and better than the other options.

The USP contains the major headline, secondary headline, supporting statements and conclusion. All the contents should be clear and concise. All the parts of the USP must be connected to each other

2. A Winning Picture

Visuals can communicate your offer better than words. A real human photo is the best option for your landing page. Studies show that a genuine human picture boosts a website’s trustworthiness. Trust is important for your landing page since you are letting asking people to leave personal information and take immediate action.

3. Clear, Concise and Complete Form

The sign up form is the most important part of your landing page. A well-structured form must be balanced; not too short and not too long. An extremely super short form is not enough for you to get all the information you need. while On the other hand, a long form will make your visitors leave without finishing.  

It’s recommended that the form length should mirror the value to balance the visual design and layoutof your landing page.

Get the details you absolutely need and make your call-to-action clear and compelling.

4. White Space

White space makes your landing page look neat and organized. It also emphasizes key elements in your page like call-to-action buttons and your product image. Space avoids confusion since it makes your contents clearer and easier on the eyes.

Conclusion

A carefully crafted landing page will boost ROI. It gives your consumers focus, widens your niche market, and helps you gather data. A landing page must be organized and complete. It must not contain distracting links and elements. A strong headling that includes your USP, a powerful picture, and simple form are the most important parts components you should consider when constructing a landing page.