How to Create a Killer Social Media Video: A Step-by-Step Guide for Beginners

Creating videos for social media can feel overwhelming, especially if you’re new to the process. Maybe you’re frustrated by endless takes, a lack of visual variety, or finding that the final product is... well, boring. But fear not! With a few simple strategies, you can create engaging, impactful videos time and time again, even with minimal experience or resources.

There's no substitute for hard work, but the key to making videos is working methodically. Follow these steps, and you'll already be a step ahead as you avoid common video-making pitfalls:

1. Start With a Clear Message

Before you even pick up a camera, decide on the core message of your video. What do you want your audience to take away? Whether it’s educational, promotional, or just fun, keep it simple and clear. If you are recording an event, try to find a moment that stands out. A one-minute video with a clear message will make far more impact than three minutes of rambling.

Tip: Stick to one key message per video to avoid confusion. Your viewers should be able to sum up your point in a sentence or two.

2. Plan Your Shots and Script

Planning your video will save you loads of time in the long run. Start by writing a basic script. Even if you’re not a writer, outlining the major points you’ll cover helps structure the video and keeps you on track.

Then, think about how to visually represent those points. Ask yourself:

- Will you need close-up shots, full-length shots, or both?

- Can you use props, diagrams, or even screen recordings to make it more interesting?

- Can you break up the video with text overlays, animations, or images?

- Can you add B-Roll - video clips that illustrate your point? If so, what do you need, and how can you get it?

Tip: Storyboard your shots, even if it’s just quick sketches or bullet points. Knowing what shots you need in advance will reduce the time spent filming and reduce those endless retakes.

3. Get Creative with Camera Angles

Filming everything from one angle can make your video feel static and dull. You don’t need multiple cameras to fix this — just get creative with the camera or phone you already have.

Here’s how:

- Add movement: Incorporate simple camera movements like panning (moving the camera left to right) or tilting (moving it up and down) to add a dynamic feel.

- Cut between angles: In the editing process, cut between these different shots to make the video more engaging.

- Move around: Film the same scene from different angles. Shoot close-ups of your subject, wide shots of the entire scene, and everything in between.

- Smart editing: Alternatively, film your subject from a reasonable distance away, but then edit your clip to zoom in and zoom back out periodically. This creates movement and interest on-screen.

Tip: If you don’t have a gimbal, extend your arm at full lenth and turn around to create a smooth panning motion.

4. Work Methodically to Avoid Too Many Takes

Having lots of takes can make editing a nightmare. To avoid this, be organized while filming:

- Do a practice run: Before filming, run through your script or talking points out loud. This can help reduce mistakes during the real shoot.

- Film in small sections: Instead of recording the entire video in one go, break it up into sections. This will help you focus on getting each part right and make the editing process smoother.

- Use a checklist: Keep a list of the shots you need and check them off as you go. This will help you stay on track and avoid unnecessary retakes.

5. Make It Visually Appealing

Nobody wants to watch a boring video, so think about how to keep the visuals interesting:

- Good lighting is key: If you don’t have professional lights, use natural light by positioning your subject near a window. Avoid harsh shadows by filming during the day when lighting is even.

- Add text overlays: Use text to highlight key points and add captions to your video. These both help keep the viewer engaged and make your message clearer.

- Change your setting: Even if you’re filming in one room, change your background occasionally or add interesting props to liven things up between videos.

Tip: Keep things simple, but don’t be afraid to add variety in your shots and settings.

6. Don’t Forget About Audio

Poor audio can ruin even the best-looking video. Here’s how to get it right:

- Use an external microphone: If possible, use a microphone for better sound quality than your camera or phone’s built-in mic.

- Film in a quiet space: Avoid background noise by filming in a quiet location. If you can’t eliminate noise, consider using royalty-free music to mask it.

- Add sound effects and music: Use sound effects and background music to add depth to your video. But be careful not to overpower the main audio with music.

Tip: If your video includes talking, make sure it’s loud and clear—this should be the priority when editing audio.

7. Edit Methodically to Streamline the Process

Editing doesn’t have to be overwhelming if you stay organized:

- Trim unnecessary footage: Cut out long pauses, stumbles, and unnecessary scenes to keep your video tight and focused.

- Cut between different angles: Keep the viewer’s attention by switching between angles and adding B-roll footage (supplementary footage that supports your main shots).

- Add transitions: Simple transitions like fades or cuts can make your video flow better and feel more professional.

Tip: Free editing software like iMovie, DaVinci Resolve, or even mobile apps can be great starting points for beginners.

8. Keep It Short and Engaging

Social media users have short attention spans, so aim for brevity. Cut to the chase and keep your video as short as possible while still delivering your message.

And whatever you do, make sure the first 3 seconds are interesting! Give context later - right now, make sure to grab them with a tasty hook.

Tip: For most platforms, aim for videos that are under 2 minutes, or even shorter depending on the platform.

9. It's the Thumbnail, Stupid.

You spend hours making a video - why rush so fast to publish that you give it a title that's boring as hell? Make sure to give your videos the best chance of succeeding by giving them an interesting title. The title above, for example, is funny. It lures you in to read more.

10. Seeing is Believing

Don't just tell me the video is interesting. Show me it's interesting! That's the power of an eye-catching thumbnail.

And Finally.... Test and Learn

Once you’ve created your video, share it and pay attention to how it performs. Look at metrics like views, engagement, and comments to learn what worked and what didn’t.

Don’t be afraid to experiment! Try different styles, tones, and formats until you find what resonates best with your audience. Start small, keep practicing, and soon you’ll be making videos like a pro.

Are you facing challenges in your video-making? Let me know if any of these tips are helpful, and please do comment below to share your experiences... you might just find an answer that works for you!