How to Create a Killer Homepage for Your Dental Website

Imagine being able to turn your visitors into new patients with just your homepage.?

Impossible? Not at all.?

In fact, you can?5X your bookings?by just having a homepage that speaks to your patients’ needs.?

In this video, I’m going to show you our secret sauce, or our magic formula as it were, that we use to create killer homepages for our client’s website.?

It’s the same formula that, when we launch a new website, starts getting patients through the door immediately.?

Want to know what it is and how it works? Stick around and I’ll let you know.

My name is Arron George and I’m the Website Development Director here at Roadside Dental Marketing.

We are focused on helping heart-centered dentists to get new patients through the door, through successful online marketing.?

Since working with Roadside, I have launched over 250 dental websites that achieve just that:

Get conversions and help people go through the website into the dental practice and become actual patients.

We’ve seen amazing figures of up to?50 percent boost in conversion rates with the?dental websites?that we’ve been able to create for our clients.?

So today, we’re going to talk a little bit more about the homepage.?

So to begin with, I want to dive into exactly what a homepage is.?

What is a homepage?

Now your homepage is the landing page or the first page that people see.?

When they click on the link to go to your website, you really want to have it well structured, creating a buyer’s journey so you can:

• Build trust
• Tell people what you do
• Explain some of the benefits

And there really is a clear formula that gets results, and we’re going to dive into that a little bit more now.

So before we talk about the secret sauce, let’s have a look at why it is important to know who you’re speaking to on your homepage by getting to know your demographic.?

You will be able to actually construct the homepage in a way that will appeal to your audience.?

So, as you know, not all patients are the same.

So when visitors come into the website, you really want to be able to identify which demographics you want to appeal to, and you want to shape your message to.?

So it’s very important to do that. Once you understand who you’re talking to, you can really think about their wants, needs, and desires and how you can build their trust.

And then that’s where we can formulate the homepage.?

Dental website flaws: What you need to avoid

Some common flaws we see on dental websites are?too much information?or?trying to reach everybody?with their message or with their services.?

What you really want to make sure that you do is have very concise information, lots of nice images, but also that you’ve condensed your message.

Ok… now let’s dive into formula in creating a killer homepage for your dental website.

Check the formula in our latest blog.