How to Create Investor FOMO!

We’ve all heard about FOMO—Fear of Missing Out—and while it might seem like something that belongs on social media, it’s actually one of the most powerful tools you can use to drive investment commitments. The truth is, no one likes the feeling of being left out, especially when it comes to an exclusive, profitable opportunity.

When done right, creating investor FOMO can light a fire under your potential investors, making them act quickly rather than sitting on the fence. Let’s dive into how you can use scarcity and exclusivity to create a sense of urgency and get your investors to commit.

1. Make Your Opportunity Exclusive

Exclusivity is a major driver of FOMO. Investors want to feel like they’re getting access to something that not everyone has. When you frame your deal as exclusive and available to only a select few, it immediately creates a sense of value and urgency.

Actionable Tip: Be clear that this opportunity is only available to a limited group of investors, whether it’s because of a cap on the number of investors or a time-limited offer. Use language like “invite-only” or “exclusive access” to emphasize this.

2. Highlight Scarcity

Scarcity is another big motivator for action. If there’s limited availability, people naturally feel compelled to act quickly. In investing, this could mean a limited number of spots, a certain amount of capital you’re raising, or a deadline to secure a position in the deal.

Actionable Tip: Create clear limits—whether it’s a set number of investor spots or a time-bound opportunity. Let investors know that once the spots are filled or the time runs out, they’ll lose access to the deal.

3. Set a Hard Deadline

FOMO works best when there’s a hard deadline involved. Without a clear cutoff, investors can sit back and take their time making a decision—which is the last thing you want. Setting a deadline forces potential investors to prioritize your deal over other opportunities.

Actionable Tip: Include a firm date for when the offer closes. Use reminders to build urgency as the deadline approaches, and let investors know that this isn’t a deadline they can negotiate.

Pro tip: When talking to investors, always share the financial deadline (the date by which you need their commitment or investment funds), rather than the actual closing date of the deal. Here’s why: By giving the financial deadline, you create a sense of urgency without cutting it too close to the actual closing. It gives you a buffer to finalize things and helps avoid last-minute scrambling. Investors often procrastinate or delay decision-making, so presenting an earlier deadline encourages them to act sooner, giving you more time to secure everything smoothly before the actual closing date.

4. Showcase What Other Investors Are Doing

People are naturally influenced by the actions of others, especially when it comes to investments. Highlighting that other smart, high-net-worth investors are already on board or considering the deal can trigger FOMO for those who are still hesitant.

Actionable Tip: Without giving too much away, mention that several investors have already committed or that there’s significant interest from others. This adds a layer of social proof and makes those on the fence feel like they’re missing out on something others have already recognized as valuable.

5. Emphasize Future Regret

Investors don’t just fear missing out on an opportunity—they fear regretting it later. By painting a picture of what they’ll be missing out on if they don’t act, you can create a strong emotional driver to push them toward commitment.

Actionable Tip: Use language that suggests future success—“Imagine where this opportunity could be a year from now…” or “Don’t look back and wish you’d acted when you had the chance.” This helps potential investors see the long-term consequences of inaction.

The Bottom Line

Investor FOMO isn’t about manipulating people—it’s about creating urgency and showing them why now is the time to act. By using scarcity, exclusivity, and deadlines effectively, you can turn hesitant prospects into committed investors. Remember, no one wants to feel like they missed out on a great opportunity, so give them every reason to act quickly.

What’s Your Next Move?

I’ve shared even more strategies for creating investor demand in my Unlimited Investor Leads book, an Amazon bestseller. It’s packed with insights to help you close deals faster and attract more investors.

Grab your copy below and start creating FOMO that gets investors off the fence and into your deals!

Talk soon, Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.