How to create instant attraction with a LI stranger

From:

The Concrete jungles of Rio de Janeiro

Gooooood Friday Friend

Oh hey, look at that, you look pretty good today

But of course you do

Because you're here, aren't ya?!

And the kinds of people that take time outta their day to improve themselves by reading top-tier newsletters like this one simply can't help but ooze positivity and attraction..

So no matter what you're feeling right now, or what happened this week, or what will happen this weekend, you're gonna crush it

Just a feeling

Anyways!

Yesterday I told you I was gonna share some stuff on how to write a great LI headline, and thinking about it again this morning, made me want to puke

"Gah, another stupid post about writing a stupid LI headline?? What kinda sh*t are you tryin' to pull here, Ryan?!"

What I realized though is that I'm NOT actually gonna teach you about headlines

The headline is simply a vehicle for the much more important lessons of WHY the headlines I'm going to show you work

Simply put, the principles of Influence?

When you know how to get into people's minds, and say what they want to hear, and make them feel good, and give them clarity on what to do, and create DESIRE in them…

Well then hot damn, you can rule the world

Which is actually what this newsletter is about

You, Me, Our kind, ruling the world

Taking the power away from all the lame duck, lyin-cheating, mediocre-idea-spreading weenies and spreading the story WE want to spread

That's where ultimate freedom comes from. Bending the world to our whim through our words..

Are you ready?

Let's look at a few before and after examples of LI headlines from clients of mine, then I'll do a bit of breakdown

Don't say I never did nothin' for ya

Before #1:

Founder, Leadership Advisor, Coach, Marketer, Podcaster | Aligning Interests to Ensure Execution

After #1:

Newly Promoted Leaders & C-Suite Execs Come To Me To Unlock Their Full Potential, So They Can Nurture & Create Their Own A-Team, Shatter Their Glass Ceilings, Break Company Records & Leave Their Own Legacy

Before #2:

Medical Sales Leader | Leveraging the Power of Inside Sales to Drive MedTech Revenue |

After #2:

My Self Filling Pipeline Executives?? will unleash the floodgates to your sales team by TRIPLING their SQL volume - allowing them to prosper and focus completely on selling (never again worrying about empty pipelines and sales slumps)

Before #3:

High-performance and Burnout coach for high-achieving professionals. Master the mental game, have success, and win back time, health, and relationships | Speaker | Trainer/Consultant | Licensed Therapist?

After #3:

My Pattern Reframe Method? transforms Burnt-out Lawyers into Elite Performers who do the work of an army of attorneys in a fraction of the time, while still coming home present and relaxed to their loving families

So you can see how in the first two examples, reading the "after" headline is total mindblowing experience akin to discovering you were actually adopted because you never even knew what that person actually did in the first place

The after statements make it abundantly clear what they actually do as opposed to who they are

And THAT is the difference between a headline that books sales calls and one that doesn't!

The Before headlines are all about "them". They're all about who they are as people, and what their credentials are

But that's the exact opposite of the headline you want

The kind of headline you want, is all about your customer

It's all about who exactly you are working for, what exactly you are doing for them, how you are doing it in a unique way, and what's gonna happen as a result of working with you

It's a complete 180 compared to what you see from most headlines..whether they're trying to sell something on the internet or not!

Remember, that the kind of marketing I am teaching you is not the normal type of social media marketing

The kind of marketing I am teaching you, is the kind that gets results right now and on demand, as opposed to on a whim and randomly

The kind of marketing that most social media gurus teach is indirect. Stuff where you need to spend a year or more to build an audience. Which means posting content every day, and sending out likes and comments for a minimum three hours a day

No, I'm not joking, that's what it takes

So, that's why the After headlines I'm showing you here are so clear, and direct

They're designed so that someone who has never seen or heard about you before, can land on your profile, read your headline, and instantly want to book a call with you

It's not like what big influencers do. It's not like what big media companies do

But we don't care about them or what they do. They're playing a completely different game.?

They're content with word of mouth and referrals and spending all day on the internet

I know you may be on a healthy diet of word-of-mouth and referrals too, but the reason why we're here is so that you can move beyond that. So that you can start scaling and getting customers into courses, and landing whale clients,

It's not easy. And it's not comfortable. But are any of the greatest things in life easy or comfortable to get?

I think not

So, this whopping second edition of the newsletter is already pretty long. I couldn't help myself but get off track there for a minute

But passion takes you when it does. And I hope you at least got a better understanding of why we're doing things they way we are

So let's save going over the six psychological, gun-to-the-head triggers you need to write a call booking headline for another day

And as a final note, if you want 1 on 1 help from me to write a headline like the ones above, check out the link below:

https://docs.google.com/document/d/1jGDnbozSEBZ-cCwTuk-aO0xOiHWeCufmKlWEYBSOL-Q/edit?usp=sharing

Felix Sextou amigos

I'm about to end this friday early and do some questionable things

Peace