How to create incredible transformational experiences that will get you recommended

First thing you might be asking - why do you need to create an incredible transformational experience?

My view is that brilliant consultants, trainers, speakers, people who are in the workplace learning space really understand the impact of a transformational experience. After all, why are you doing training or learning if you don't want to change something?

The art of creating a transformational experience is what makes an expert stand out. Because the expert doesn't just know their stuff, they also understand where the participant is, and knows how to take the participant to where they want to be.

A transformational experience is not a list of 'stuff', it's not the latest thing that the expert has heard about, it's not what the leader thinks is the problem. It's an experience that takes people from where they are, to where they need to be.

Be more curator

I started exploring the World of curation last year. Learning about how top art curators think, create, gather. This is what you are doing when you are creating your experience, curating.

And that's what inspired me to curate the course The art of creating incredible transformational experiences (TEX). It doesn't tell you what to do, it holds a space for you to navigate through it, a framework for you to think, a space for you to curate your own way. Change, transformation, has to be on your terms.

Share less

It's important not to overwhelm your audience. Experts can know so much that the message, the moment, the shift gets lost. Take everything you know about the subject and share 10% of the most important things.

The expertise is knowing how to simplify, which as we know isn't easy. But it's also important not to patronise, avoiding infantilising the subject. So this takes work. Constant work. This is why the expert is never done.

There is always more to learn, always less to share to deliver impact.

Design to deliver

Set out to be very deliberate about everything you put in and out of your experience. This might take time. It might be you get it wrong a few times, or you tweak after delivering.

Think about the experience values: My approach to create the TEX course was 'create a framework that shows the journey and develop content that challenges the thinking'. The values I applied to the creation of the course were; it had to have substance, be provoke thought, work at all levels and be entertaining.

Set the objectives of the experience: Setting an objective that puts the participant at the heart of the design will help you with the design. For example The art of creating great Transformational Experiences (TEX) is designed to help you focus your expertise, create your methodology and design the way you deliver it so that you love doing it, and the audience love participating.

Create a framework to help you organise content, and connect with audience:

Creating a framework or methodology is the most important part of the design work, it's the foundations. Once you have a clear methodology you can work from that on your development plan and your marketing plan.

For example, The art of creating incredible TEX has a 3 part framework.

The course is in 3 parts: Design, Grow and Market. Each part has 3 sections, and 5 lessons.

So it's a 9 week experience if you are working on it from start to end. This is designed to create momentum to get you from the start of your rethinking to ending up with a product to ship by the end. And the design means you start to talk about your product as you do your thinking. By the end of 9 weeks you should not only have your new product but an audience to sell to.

This might feel overwhelming. So the 3 part element slows this down and means you work through at your own pace.

I also made it a wheel, so that it has no end and beginning. This means that you can start where you really need the help and work round as you challenge your thinking. ?

?So - there is a lot of thinking put into the design of an experience. It's easy to create something which is a list of things or a series of ideas. But the shift, the transformation that people really want has to be built in to the design to deliver maximum impact.

The art of creating incredible TEX course, nothing is by chance or accident. It could easily be 40 parts / 100 lessons - but this would never help anyone. This is designed to deliver for the audience. It has to be given that the topic is how to create an experience that delivers for it's audience!

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