How To Create Impact
Krista Jennings
I train and consult companies on sales funnel strategies that drive conversions from awareness to repeat purchases, increasing customer lifetime value.
How To Create A Bigger Impact
If you're focused on continuing to create a bigger impact and attracting more cash by extension. Then you need to implement these 3 areas of focus in your business. Why?
These 3 areas of focus will ensure you're prioritizing income generating activities and exploring income generating activities.
Focus #1
Create a deeper connection within your community (note I said within).
Your community will have people who have similar values, beliefs, wants and desires. Regardless of their age.
I've had clients who are like me, they are in their 30's and I've had clients in their 60's. Age doesn't matter a whole lot. I know that many of the marketing gurus tell you to hone in on a specific person, while that's great, it's not that important.
What someone wants is more important than their age.
Focus #2
Present your offer tactically first then strategically. What does that mean? Meet people exactly where they are. How informed are they of the issue they are experiencing?
Take them along this journey:
Unaware --> Problem Aware --> Solution Aware
Meet them exactly where they are along on these 3 elements. For example if someone is problem aware then, your job is to make them aware of the solution available and in educating them on the solution. Your job is to show them that your solution will work for them.
Focus #3
Monetize your community. If they are in your community, they already like you. So that's not the reason for people to buy from you. Take your feelings out of this for a second.
Answer this question, can they see your solution working for them?
Does that make sense?
P.S. If you're eager to create a bigger impact with your brand, comment below letting me know a little more about your business!
I teach you how to build your digital presence & monetise your platforms | Digital Marketing & E-commerce Specialist | Podcast Host | Writer
4 年Unaware --> Problem Aware --> Solution Aware...very very key to be aware of this when dealing with customers...guides the content you create nicely.