How to Create High-Quality, Efficient Video Production – OnConvergence Case Study

The partnership between OnConvergence, led by Thomas Brannen , and the production team has been instrumental in creating high-quality video and podcast content. Tom, a leading expert in unified communications, has been a close friend of the company for over 25 years. Recognizing the power of video as a communication tool, Tom has leveraged the team’s production services to elevate both his brand and his clients’ brands.?

One recent project exemplifies their collaborative success. The project involved Tom interviewing a major client remotely, with Tom in the studio and the client joining from New York via video call. The team used a green screen to film Tom, and they projected the client’s video feed onto a Google Smartboard, creating the illusion that the guest was present in the studio. Through post-production, Tom was placed into a realistic virtual environment, and the result was a seamless, professional conversation that bridged the physical distance.?

To keep viewers engaged, especially in long-form content like interviews, the team employed multiple camera angles, including a primary camera focused on Tom, a secondary wide shot capturing both Tom and the virtual guest, and a slider camera that added subtle motion for a cinematic feel. This dynamic approach enhanced the visual experience and kept the audience’s attention.?

Check out the finished product:?

Efficiency is a critical aspect of the production process, particularly for busy professionals like Tom. The team’s streamlined operations allow them to batch-record multiple pieces of content in a single session, minimizing time spent while maximizing content output. This method has proven highly effective, providing Tom and OnConvergence with a substantial return on investment.?

This partnership is built on trust, respect, and a shared commitment to creating exceptional content. The team’s seamless production process allows Tom to focus on thought leadership, while they deliver polished, impactful results that keep OnConvergence coming back for more.?

Looking to streamline your video content and maximize your ROI? vLink is here to help – we’re your one-stop-shop solution for video marketing that will set you apart from your competition.?