How to create high quality content
At first glance, "high quality" seems to be a very subjective term.
Don't different people have different ideas of what "quality" means?
Yes, but in spite of that Google has done a remarkably good job of quantifying this seemingly intangible thing.
Google has identified 3 distinct "user intentions" behind us going online to search.
- We're looking to learn something
- We're looking to do something
- We're looking to find something
Google then further provides 4 quality ratings that any webpage might be assigned (by the human raters whom Google hires).
The rater must first identify what user intent they think is behind the search. Then relative to that user intent, the four quality ratings are:
- Useful
- Relevant
- Somewhat relevant
- Useless
So the measure of the quality of a webpage is....
How useful is it at helping people who arrive at your website to either: learn something, do something, or find something?
The more useful your content is, the higher is it's quality.
So you want to be found on Google? Publish stuff that is useful to your desired audience.
Professional Sales and Customer Experience Associate
8 å¹´Nice work. !!
Homeowner Champion | Maximizing Home Value | Writer
8 å¹´Kevin, The question this article raises for me ... can't one blog post cover all 3 purposes? For example,my post on my favorite painting tools, https://www.hometipsforwomen.com/painting-tools-that-save-you-time-money is organized so readers learn the steps in the painting process, the tools they need for each painting step (what they'll do) and it also includes links where they can find the tools. It also seems unlikely that Google is using people to evaluate each page although I can see them categorizing websites according to one of these goals ... but then when you shift what & how you're writing, how do they figure this out?