How To Create High Intent Multichannel Ads
Amdan Naturinda
Digital Marketing Specialist/Web Designer/Certified Ethical Hacker/Author Mark It Digital
Ad platforms have been getting more complex tools to use getting more expensive each other time we try to set up ad campaigns though others are underdeveloped ironic ya!
Such as tik tok and snap chat ad platforms are underdeveloped but expensive than more developed ad platform like Facebook
As a business owner or as marketer we use these tools to generate lead, sales and more insights about customers but we also personally use them our user behavior changes according to which platform we are using such as linked in is more of a professional network that cares about of what we comment because our company pages are exposed on our profiles so it's like as one is engaging on LinkedIn is also representing part of the company and other potential customers and clients and partners
For Facebook, its more of family and friends people don't care about which company your working for or which position you are holding is the engagement is based on interest through groups, pages, and updates from friends and family
As for google its more like a go-to consultant for anything concerning anything lots, users engagement on high intent for research, learning about a product or service
So i consider intent-based marketing that could provide high-quality clients and customers that every business needs than converting a large number of leads and clients that bring that get closed all the leads become worthless if its customers you need high-value purchases that bring up your return on marketing investment[ROMI] a 10x boost.
Below is a strategy that could help you save a lot on your marketing investment and increase on ROMI
Once your landing page or website is properly set up and ready for the market go-ahead connect below
? Google Analytics tracking code
? Facebook pixel
? LinkedIn Pixel
? Snap chat Pixel