How to Create a High-Converting Sales Page That Actually Works! (+2 great examples)

It’s simple—customers prioritize themselves when making purchases. A winning sales page puts the customer first, focusing on their needs and proving your product is the best solution.

Many businesses claim to prioritize customers, but their sales or service pages often tell a different story. We’ll show you what a true customer-first sales page looks like soon. But first, let's cover the basics.

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What is a sales page Exactly?

You’ve probably got the idea by now, but just to make sure we’re on the same page with the definition: A sales page is a specific type of web page that you create with the main goal of selling a digital product or service.

It’s really that simple.

Later on, we’ll dive into how a sales page is different from a regular landing page, but for now, let’s focus on what makes a customer-first or customer-focused sales page stand out. This approach focuses on what your customers want and need, guiding them through the process in a way that’s clear and engaging.

You can use sales pages in your conversion funnels.

Sales pages vs. landing pages: Comparison?

The key difference between sales pages and landing pages lies in their purpose and focus.

All sales pages are considered landing pages, but not all landing pages are sales pages.

A sales page is specifically designed with one goal in mind: to sell a product or service. It is created to convince visitors to make a purchase, and everything on the page is tailored towards that outcome. There’s no other distraction; it’s all about driving the sale.

On the other hand, a landing page is a broader term. It’s any webpage where visitors "land" after clicking a link, and its main goal is to encourage some form of conversion. Conversions on landing pages can include actions like subscribing to an email list, signing up for a free trial, or yes, even making a purchase. While a landing page can certainly be a sales page, it can also serve other purposes like lead generation or gathering contact information.

In short, while a sales page always aims to sell, a landing page could be used for a variety of conversion goals, not just sales.

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How to create a sales page in 10 steps

Now that you have a clear understanding of what a sales page is, let’s dive into the seven steps you can follow to create high-converting sales pages.?

1. Define a goal

Define Your Goal Before Creating a Sales Page

Start by clearly defining your goal before creating your sales page. This will guide every aspect of the process, from crafting copy to design. Ask yourself, “What do I want my sales page to achieve?” Is it driving purchases or course enrollments?

Set SMART goals—specific, measurable, achievable, relevant, and time-bound. For example, if selling a book, a suitable goal might be “increase online sales by 20% within the next quarter.”

These goals help track success and ensure design decisions align with your objectives, keeping your sales page effective and focused.

2. Understand the market

Understanding your market is key to crafting a sales page that resonates with your audience and outshines competitors. Start by researching your target audience—know what drives them, their likes, dislikes, challenges, goals, and alternatives they might be using.

Create detailed buyer personas to capture these insights. Use this information to craft persuasive offers and copy that address your audience's pain points. For instance, PR Couture effectively speaks to entry-level PR professionals by offering solutions to their job search challenges through customized Prism courses.

Conduct competitor analysis to gain insights into your audience and identify unique service offerings. Focus on your unique selling point (USP) to differentiate your value proposition and stand out in the market.

3. Research and select a sales page template

Building sales pages from scratch can be challenging, especially without design expertise. Thankfully, many website builders now offer free sales page templates to simplify the process. These templates feature intuitive drag-and-drop editors, allowing you to craft a complete page within minutes.

Beyond ease of use, top page builders optimize templates for high conversion rates, positioning elements like headlines, CTAs, and testimonials for maximum impact. For example, GetResponse offers a wide selection of customizable sales page templates tailored to various business needs, ensuring alignment with your branding and sales goals.

When choosing a template, look for essential sections like headers, quality visuals, compelling body copy, and clear CTAs. Additional elements like FAQ sections can address customer concerns and enhance SEO by offering valuable product insights.

Read more: How to create a website from scratch

4. Create an impactful headline

Your goal is clear, and you understand your target audience and market. You’ve chosen a sales page template—now it's time to craft compelling content, starting with the headline.

The headline is the first thing visitors see, determining whether they stay or leave. It should convey your product's value and key benefits.

For example, Sendiio's headline highlights its value by showing how it helps software boost purchases with a "ZERO MONTHLY FEES" service.

To grab attention, use powerful words, emotional triggers, or questions. Alternatively, consider using a brief testimonial from a loyal customer that highlights how your solution solved their biggest challenge.

For more tips, check out our guides on writing creative headlines and landing page copywriting best practices.

5. Write customer-focused sales copy

To connect with your audience and inspire action, your copy must focus on their needs. Instead of listing features, highlight how your product benefits them and solves their pain points. AJ&Smart’s design sprint sales page is a great example—notice how benefits are emphasized over features to demonstrate value.

Make your copy scannable and concise. Since most readers skim, use short paragraphs, bullet points, or numbered lists to help them quickly find key information.

Finally, keep your tone conversational and engaging. Speak directly to your audience using words like “you” and “your,” and include inclusive language like “we” to build trust and connection.

6. Add visuals

Enhance your sales page and boost engagement by adding high-quality visuals. They complement your message and make your content more digestible. Use images, infographics, and explainer videos to highlight product features. SavvyVault is a great example of this.

However, keep file sizes manageable to maintain fast load speeds—slow pages can drive customers away.

7. Set a clear CTA

A clear call-to-action (CTA) guides visitors to take the desired action. Use action verbs like "Buy Now," "Get my Ebook," or "Get a Quote" to entice clicks. Make the CTA button stand out with a contrasting color and plenty of white space. Here is the example of GetResponse call to action button:

Including multiple CTAs—typically at the top, middle, and bottom—encourages action at key points, but avoid overcrowding the page.

Double-check all links before launching to ensure they’re correct and mobile-friendly. A good page builder helps ensure your CTAs are responsive and work seamlessly.

8. Use trigger words

Using trigger words on your sales page can prompt immediate action from potential customers. These are words like “guaranteed,” “exclusive,” “now,” “free,” and “proven,” that encourage specific actions.

When placed strategically, especially in headings and CTAs, trigger words capture attention and drive conversions, boosting sales.

For example, OptinMonster University uses “explode” in their heading and “now” in their CTA to create urgency.

However, overusing trigger words can weaken their impact and annoy customers. Focus on value, ensuring your sales page doesn’t sound too promotional.

9. Showcase social proof

People are more likely to trust your product if they see evidence of previous customers' positive experiences. A VWO A/B test by WikiJob showed that including social proof on a sales page boosted purchases by 34%.

Social proof, such as reviews, ratings, testimonials, and endorsements, enhances your brand’s credibility, leading to more sales.

For example, AdEspresso University’s sales page effectively uses social proof, including a video testimonial.

As trust in online marketing decreases, it's crucial to display genuine customer feedback, complete with names, photos, or credentials for authenticity. If your product is new, collaborate with bloggers and beta testers to gather feedback for showcasing.

10. Test your sales page regularly

Creating a sales page is not a one-time task. To improve its performance, continuously test and analyze its elements. Run A/B tests to compare versions and identify what drives conversions.

Regularly update and optimize based on insights to enhance results. Key elements to test include headlines, value propositions, CTAs, offers, and visuals.

What Does a Good Sales Page Look Like?

A good sales page should focus on the customer’s needs, showing how your product solves their problems. Here are two examples of sales pages that do this well:

Example #1: SEO Blueprint by Glen Allsopp

What Makes This Page Customer-Focused?

Headline That Speaks to a Common Problem

The headline says: “I want cutting-edge SEO tactics that are actually ranking websites.” This directly addresses a challenge that many marketers face—finding SEO strategies that work. Right away, visitors feel understood and are likely to keep reading.

Focus on Customer Needs

Glen doesn’t just stop at the headline. He continues to address the struggles of marketers, like how SEO isn’t just about driving traffic, but bringing in traffic that converts into sales. This keeps the content relevant to the reader’s challenges.

Clean, User-Friendly Layout

The page’s design is simple and easy to navigate, with no pop-ups to interrupt the experience. This smooth layout keeps visitors engaged.

Example #2: Marie Forleo’s Everything Is Figureoutable

Marie Forleo’s page for her program Everything Is Figureoutable is a great example of a short, powerful sales page.

Headline That Connects Emotionally

The headline, “Everything Is Figureoutable,” speaks to the desire to overcome challenges. It inspires optimism and encourages visitors to believe they can achieve their goals, making it relatable and engaging.

Simple, Clear Design

The page is short and to the point. It gives visitors just the right amount of information to make a decision without overwhelming them.

Key Takeaways:

• Address customer pain points: Use the headline and content to show you understand their struggles.
• Keep the design clean and simple: Make sure the page is easy to navigate.
• Engage with empathy: Make the customer feel understood and motivated to take action.

These examples show how a good sales page speaks to the customer’s needs and creates a smooth, engaging experience that encourages them to take action.

When do you need a sales page?

You need a sales page whenever you have a product or service to sell, especially if it’s new to the market. A sales page helps showcase your offering and convince people to buy.

You also need a high-converting sales page when:

• Running a Promotion or Discount: A sales page helps highlight special deals and encourages customers to act fast.
• Partnering with Another Brand: If you're teaming up with another company, a sales page clearly explains the offer and encourages purchases.

In any of these cases, the sales page should focus on one thing: getting visitors to make a purchase. This means using the right layout, persuasive copy, and clear calls-to-action (CTAs) to guide customers toward buying.

Should Your Sales Page Be Long or Short?

The length of your sales page depends on a few key factors, such as:

• Price of your product or service
• How skeptical your audience is
• How complex your offer is
• The competition in your market

For example, Glen’s SEO blueprint has a long page of over 1,000 words, while Marie’s life coaching page is much shorter. Both work well for their offers, even though the lengths are different. So, how do you decide what’s best for you?

Long Sales Page

A longer sales page is often needed in the following cases:

• Higher Price: Glen’s SEO blueprint costs $597 and $4,597, so customers need more info to justify the price. A long page lets you explain why the product is worth it.
• Skeptical Audience: Glen’s audience is skeptical due to many low-quality SEO products out there. His long page helps build trust by explaining how his course is different and by debunking common myths.
• Complex Offer: Glen’s SEO blueprint is a detailed course, so a long page works best to break down the details and explain how it benefits customers.

Short Sales Page

On the other hand, Marie’s sales page is short because her audience is different:

1. Less Skepticism: Marie’s customers are interested in personal growth and aren’t as skeptical as Glen’s audience. They don’t need as much convincing.
2. Simpler Offer: Marie’s life coaching service is simple and doesn’t need lengthy explanations. A short page gives enough info to encourage action without overwhelming the reader.

Verdict:

The best sales page length depends on your product and audience. For high-ticket or complex offers, a longer page helps explain the value and address skepticism. For simpler offers or less skeptical audiences, a short page works just fine. Understanding your audience and product will help you decide which approach is best.?

How to Create a Sales Page: FAQs

What makes a good sales page?

A good sales page isn’t just about showing a product. It’s about making the visitor feel like they need it. It uses clear and persuasive language, eye-catching images, and content that explains how the product helps. The design should be simple and easy to navigate, so people can find what they need quickly. Don’t forget, successful sales pages are always being tested and improved. Try out different headlines, images, and buttons to see what works best.

What does a sales page need?

A great sales page needs a simple design, a headline that grabs attention, and clear benefits that explain why the product is worth it. Adding customer reviews or testimonials helps build trust. Most importantly, your sales page should have a strong call-to-action (CTA) that tells visitors what to do next, whether it’s buying the product or signing up.

How do you structure a sales landing page?

To structure your sales page, start with a headline that grabs attention and solves a problem. Then, explain the product’s benefits and features clearly. Add customer reviews or testimonials to make it more trustworthy. A FAQ section can clear up any doubts visitors might have. Finally, end with a strong CTA that encourages them to take action.

Conclusion

In the end, your sales page should aim to take customers on a journey—from where they currently are (their problem or frustration) to where they want to be (the solution or outcome your product provides). By clearly showcasing how your product can lead them from their “hell” to their desired “paradise,” you create an emotionally resonant message that drives conversions.

To recap, here's a step-by-step guide to creating a high-converting sales page:

• ? Define your goal: Be clear on what you want the sales page to achieve (e.g., sales, sign-ups, downloads).
• Understand your market: Know your target audience and their needs, preferences, and pain points.
• Research and select a sales page template: Choose a layout that aligns with your goals and the product you're selling.
• Create an impactful headline: Your headline should grab attention, stir curiosity, and immediately convey the benefit.
• Write customer-focused copy: Use language that speaks directly to the customer's desires and challenges.
• Use trigger words: Incorporate persuasive, emotional words that drive action.
• Use visuals: Add images, videos, or infographics that complement your message and demonstrate product features.
• Set a clear CTA: Your CTA should stand out and clearly tell the visitor what action to take next.
• Showcase social proof: Include testimonials, reviews, or case studies to build trust.
• Test your sales page: Continuously test various elements (headlines, CTAs, images) to improve conversions.

Do you have any tips on how to create a successful sales page, write compelling sales page copy, or design an effective landing page? Let us know your thoughts in the comments!

>Click here to create your sales page using GetResponse<

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