How to Create a High Converting "Quiz Funnel" in your pharmacy business?

As we move from web 2.0 towards web 3.0, data privacy is on top of your client's mind. And if you want to do the right thing for your pharmacy business and want to better sell - better serve ...you should learn how to create a HIGH-CONVERTING quiz funnel.

Why the standard marketing funnels will not work in today's environment? Instead of asking email and name upfront in the process of generating leads, you basically ask thoughtful questions in a quiz funnel that is conversational......not just random questions.

The quiz funnel is about asking the right questions that will help you build trust and instant authority in front of your client. TRUST is a powerful word, especially in this world feeling of trust is at an all-time low( privacy issues, etc). It's about not being interesting but being interested in your clients.

When someone asks insight questions, it instantly builds authority. It develops empathy and understanding with your client. I do not care how much you know until you demonstrate how much you CARE. In my profession as a pharmacist, I understood this concept firsthand. By asking the right questions at right time it made my patients feel better and develop TRUST. It is the best way to personalize the experience for your clients. For example- It's like working out is that one thing that can provide you with ten positive side effects- reduce stress, increase flexibility, feel confident, feel hungry, better sleep, etc.

Similarly, what is the side effect of a quiz funnel? The quiz funnel is the one thing that provides effects like incredible cheap leads, incredible high sales conversion, ability to customize the experience and get incredibly fast results. It's all about generating the right leads that convert.

What is the psychology behind quiz funnels? First, people care the most about themselves.... which is why people take assessments like Brigg-Myers and Strength Finder. Secondly, the power of micro commitment that shrinks the commitment to a simple non-threatening question to create actions that create momentum. You get more people to finish the finish line. The psychology of selling in quiz funnels follows these three steps in the quiz funnel - ATTRACT, DIAGNOSE and PRESCRIBE. Quiz Funnel in one-to-one conversation on the scale. What kind of pharmacy business is this for?

a) Pharmacy E-commerce - Selling Physical Products Shipped to Customers

b) Pharmacy Digital Info Product / SaaS- Selling a Pharmacy Course, Membership or Software

c) Affiliate Marketing- Selling Other pharmacy Companies' Products as an Affiliate

d) Pharmacy Client Services- Selling Coaching, Consulting, Agency, or Freelancing

e) Local Pharmacy Small Business - Selling to a Local Geographic Market