How to Create High-Converting Landing Pages

Friday, August 9th

Welcome back to Post & Scale, our free newsletter helping you to become a lead generation expert.

In today's edition, we're going to dive deep into landing page optimization, covering the top ten elements you need to include for a high-performing landing page.

And much more...

Let's dive in!

?? Opta & IPQualityScore

If you're not validating leads, you're wasting ad spend.

That's why we partner with IPQualityScore to power in-house data validation for email, phone, IP, and fraud prevention. They offer real-time lead validation and our bulk pricing makes it a no-brainer.

Learn more here →

?? Industry Roundup

Bombshell Ruling Against Google - What's Next?

Federal judge rules Google violated antitrust law, potentially reshaping online search and advertising. Tech giant plans to appeal as the industry braces.

Explosive Lawsuit Accuses Advertisers of 'Boycotting' X

X accuses major brands and ad industry group GARM of conspiring to boycott the platform, seeking damages in federal lawsuit amid struggling ad business.

TikTok Experiment Reveals Surprising Growth Hack

How a content writer's 30-day TikTok challenge led to a 1,000%+ follower increase. Discover the simple strategy that outperformed trendy tactics and viral videos.

TCPA Judgment Haunts Debtor in Bankruptcy Court

A recent bankruptcy court ruling explores whether a default judgment in a TCPA case is automatically non-dischargeable. Discover implications for legal compliance.

5 Ways to Find New Publishers for Your Affiliate Program

Discover five proven methods to find and recruit new publishers for your affiliate program. Learn how to leverage search engines, competitors, and social platforms.

How to Create High-Converting Landing Pages

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?? Another week = more features

We ship new functionality every week with no plans to slow down. In fact, our roadmap for the rest of the year is stacked with features that will save our users time and money.

Here's what's new this week:

Customize data validation by traffic source

Want to use data validation for some publishers, but not all of them? No problem. Now, Opta allows you to set customized data validation rules for each publisher on a campaign, saving users money on publishers who don't need validation or already run it themselves.

Archive fields in campaign management

Don't need a field for a campaign anymore? Archive it. Want to add it back in? We got you. Keep your campaign setups and posting instructions clean and crisp with archived fields.

Publisher payload added to lead lookup

Need to troubleshoot a publisher's lead posts? Easy. Head to lead lookup to see a complete footprint of each lead including publisher payload, every field included, and much more.

Curious what else we're building?

→ Book a call with our team here.

When you're ready, here's how we can help:

• Request pricing: Curious how much you could save by switching to Opta? Request a quote and we'll send over our early access pricing.
• View a demo: Learn how Opta can streamline your lead generation campaign creation, management, and optimization.