How to Create a High-Converting Candidate Journey
Christopher Rainey
Follow for posts about HR, AI & the future of work. Host HR Leaders Podcast (100M+ Views) Founder, HR Leaders/atlas Copilot
In this episode, I'm joined by Tara O'Brien, Recruitment Strategist & Creator of the 'Hiring for Success TA Development Program and Head Of Resourcing at Oxford Health NHS Foundation Trust.
Tara stresses the significance of having a compelling employer brand that translates into a strong candidate value proposition. She advises putting yourself in the candidate's shoes to understand pain points in the recruitment process and remove unnecessary barriers to entry.
According to Tara, a positive candidate experience begins right from the initial touchpoint.
The candidate journey begins when a candidate becomes aware of the organization. It doesn't end until they become employee advocates, promoting the organization based on their positive experiences. This journey extends far beyond the application to start date. To convert candidates effectively, we need to provide a positive experience and remove barriers to entry along the way.
Don’t miss Tara’s practical tips and valuable insights on how to optimize the candidate journey for attracting, converting and retaining top talent.
?? Episode Highlights
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Listen to our conversation?with Tara on Apple, Spotify, YouTube or your podcast app of choice, by visiting the?HR Leaders podcast homepage.
Follow for posts about HR, AI & the future of work. Host HR Leaders Podcast (100M+ Views) Founder, HR Leaders/atlas Copilot
1 年Big thanks to SAP SuccessFactors for supporting the show!
Creating employee advocates from their initial experience with the organisation onwards is a phenomenal way to embed employee engagement. Thanks for sharing your crucial insights Tara!
??Connecting HR Tech + CHROs | Sales Leader & Trusted Advisor 20+ Years??
1 年Completely agree!
On a mission to combine commercial & human skills in Talent Acquisition, Internal Mobility & Talent Development ? Training | Advisory | Consulting | Coach | Speaker ? RL100 Core Member ?
1 年It was great to speak with you Christopher, can’t wait to listen back ??
Great insights! ??